Cara first saw it while she was scrolling through her social media feed, a link for one of those dumb online quizzes that always enticed people with false promises and stupid gimmicks and irritating open-ended questions. She breezed right past it, that time, rolling her deep brown eyes at the obvious clickbait and forgetting it entirely after a momentary surge of annoyance at her friends for reposting something so clearly obnoxious... and more than a little bit chauvinistic, to boot. She'd long ago outgrown the need to go through some stupid test that proved she was smarter than ninety percent of brunettes or whatever the latest fad was.
But then she saw it again, a few hours later. And again the next day, and again and again as it went viral through her friend group. And every time, Cara's irritation deepened a little bit further. The annoying claim--'Nine Out of Ten Women Are Hypnotized by This Image - Are You? Take the Quiz'--and the accompanying picture of a woman sitting mesmerized at her keyboard, drooling in her chair and staring blankly at a monitor's flickering light... it goaded her, and it goaded her even more that she was being so transparently manipulated by a clickbait link with that exact goal. Even though she knew that the best course of action was simply to ignore it, or better yet to mute or block it so that it simply vanished into the ether unseen, something about the smug, confident insinuation the ad implied made passing it by into a subtle admission of defeat. Her friends clearly weren't afraid to test their will against the mysterious image. But Cara was.
Or at least, that was what she imagined some web designer thinking, every time she scrolled right past the picture of the slack-jawed, mesmerized woman instead of following the link and testing herself in the arena of the mind. Even though Cara knew that it was a pure psychological tactic, the exact same kind of hook that got people to watch slide shows about unfairly canceled television series and read dumb articles about 'life hacking', she couldn't deny the frustrating, taunting effectiveness of the vapid blonde and her glassy-eyed stare. It made Cara want to challenge the test maker. It made her want to show whoever posted that ad that she wasn't some bubbly, simple-minded airhead who could be captured by a simple spiral. And finally, after days of contending with herself, Cara decided to click.
When she followed the link, it took Cara to a website where she answered a series of questions that were obnoxiously transparent in their intent. 'Do you prefer color or black and white?' 'What are your favorite colors to look at?' 'Are your eyes bothered by rapid flashes?' 'Do you like slow transitions or fast motion?' All blatantly geared to steer Cara to her perfect bespoke hypnotic image, whatever that was. It was undoubtedly nonsense--the script probably just took everyone to the same generic spinning disc every time, with the quiz primarily there to create engagement or deliver eyeballs or whatever the latest stupid metric was for advertisers gullible enough to give money to these sites--but it was unskippable nonsense, so Cara put up with it. Giving up now would only feel like a cop-out.
She answered the questions rapidly, eager to skip the preliminaries and get to the real test, and she actually rolled her eyes when she got to the final screen. At the top, a large block of oversized, ominously flashing text warned, 'HYPNOSIS IS REAL!' Below that, in slightly more sensible letters, it said, 'IF YOU CLICK 'YES', YOU ARE OFFERING CONSENT TO BE HYPNOTIZED AND TO HAVE SUGGESTIONS PLANTED IN YOUR BRAIN, AND ACCEPTING RESPONSIBILITY FOR ANY HABITS, COMPULSIONS, OBSESSIONS, OR ADDICTIONS IMPLANTED BY THE MESMERIZING IMAGES YOU ARE ABOUT TO SEE. IF YOU REALLY THINK YOU ARE TOO WEAK TO RESIST, CLICK 'NO' TO EXIT THE WEBSITE NOW AND BE RETURNED TO YOUR HOMEPAGE!' Of course Cara clicked 'yes'. What else was she going to do?
The next screen didn't immediately bombard her with some kind of strobing image, though. Instead, it had another little text block with some instructions. 'Watch the center of the screen while the timer in the corner counts down,' it said, moments before the words faded away to be replaced by new ones. 'When the countdown reaches zero, look away from the spiral and click on the button that appears below it.' Annoyed, Cara waited for the next screen of instructions, wishing there was a way to skip to the test directly. She wanted to get this over with. 'The countdown will continue into the negative numbers!' the third screen read. 'The lower your score, the more susceptible to hypnosis you are! Good luck!' The text finally vanished, replaced by a twisting, spinning spiral of hot pink and soothing black that slowly swirled down and away into the center of the screen.
The timer started counting down from 120. Cara stared at the little point of blackness in the center of the spiral, impatiently waiting for her chance to click the button and show how strong-willed she was. It wasn't even as though it was going to be especially hard. Sure, the image moved with a smooth, easy flow, just fast enough to keep her eyes tripping over the bands of color as they proceeded into darkness while not dissolving into a blur of motion that she couldn't follow at all. But that didn't mean she was unaware of the little clock in her peripheral vision. She would just keep staring a little while longer, keep watching until the numbers ticked away from 115 to 0, and then she would win. It was just that easy.
Cara caught herself looking at the timer as it ticked down gradually to 110, but she tried her best to refocus her gaze on the smoothly flowing spiral. The rules said to look at the center of the screen, and Cara wasn't about to let whoever it was that made this stupid test think that she only won because she spent her two minutes trying to avoid looking at the 'mesmerizing image'. That might make them think she was afraid that it was really going to work on her, and she was determined to prove them wrong.
She smiled ruefully, recognizing the absurd irrationality of her stubborn determination to outlast the spiral and its entirely hypothetical owner. It wasn't like there was someone peering at Cara from the other side of the screen, rubbing their hands together in amusement as they watched her stare at the twisting bands of pink and black as they swirled around and down and around and down. This was probably just the work of some bored, underpaid web designer who didn't know who looked at their site and didn't much care. Cara's imaginary opponent didn't really exist anywhere but in the privacy of her own head.
But she was still going to show them. Even if there wasn't really some nerdy dude out there, cackling with sadistic glee as he imagined woman after woman staring into his hypnotic spiral and going all glassy-eyed and blank just like the dizzy blonde in the ad, it still felt like there was to Cara. She'd spent most of her college career being underestimated, just because she liked hot pink and she had cleavage and she wore contacts instead of glasses; seeing yet another way to test herself against the conventional stereotypes of unintelligent, weak-willed girls who couldn't resist something that any man would brush off easily, well... it was the perfect bait. Even knowing that the strongest proof of her willpower was simply to refuse the link any engagement, even knowing that she would prove exactly nothing to exactly nobody, here she was. Gazing into the warm, flowing depths of the endlessly moving tunnel of light. Following the bands of pink and black. Watching with riveted, ferocious intensity and daring it to mesmerize her.
Cara's eyes flicked up to the corner of the screen, and she was startled to find out that the timer had already descended to 93 while she was lost in thought. She needed to pay more attention to the time, she told herself. She couldn't afford to go woolgathering, not when she really wanted to click on that button as soon as it appeared. It would make her feel pretty fucking stupid if she was so busy visualizing the moment when she beat the stupid hypnosis game that she'd somehow suckered herself into playing that she wound up getting a score of negative seventy or something. She needed to stay focused, stay in the present, and not get tangled up in her own thoughts.
That was probably how most people 'lost', Cara realized. It wasn't that they were hypnotized--hypnosis wasn't even really a thing, not the way that it was in old movies where some evil genius swung a pocket watch in front of a woman and she went all slack-jawed and meek. No, it was probably just that without anything to do but stare at the pretty swirling light show, they got distracted and wound up thinking about something else while their eyes automatically tracked the continuous flow of colors down into the darkness at the center of the screen. They stopped paying attention to the test, and started planning out their weekend or daydreaming about their favorite celebrity or something. And by the time they finally snapped out of it, the timer was down to--
71. How the hell did that happen? Cara could swear she only drifted off into contemplation for a few seconds, but somehow she'd wound up staring at the spiral for a lot longer than she realized. She swallowed hard, suddenly and uncomfortably aware that her lips had parted and saliva had begun to pool in her open mouth just like the empty-headed blonde in the ad. Maybe she needed to take this a bit more seriously, after all. Maybe the questions had given them, whoever they were, a little bit of an advantage in creating a hypnotic image that was really difficult to ignore. Not that Cara was going to look away--she still wanted to win, after all--but she needed to take this seriously and not just let her mind wander while her eyes locked onto the spinning disc.