'New Logo for Carson's?' The email notification popped up in the corner of Kaitlyn's screen, and she clicked on it almost instantly. Not that she was excited to see yet another attempt by Elise to salvage the Carson account-they'd been going back and forth on the logo for the new branding campaign for about three days now, and every effort had somehow managed to be worse than the one before it. Elise had a bad habit of ignoring the notes her boss gave her and 'following her muse', which would have been fine if her muse had led her anywhere commercial or even aesthetically pleasing. They said that inside every advertising agent there was an artist struggling to get out, but the crazy abstract artist in Elise had made a break for it about three months ago and was sprinting for the hills.
Still, Kaitlyn thought as she opened the email, which contained nothing but an image attachment and the sentence, 'Be down in a minute to talk to you about this,' it was probably worth at least a look before she reassigned the account. It couldn't be any worse than the previous effort, and Elise had done good work in the past before she got onto this weird obsession with meaningless squiggles. Maybe she'd finally incorporated some of Kaitlyn's notes into the new-
"Haaagh!" Kaitlyn let out an involuntary gasp of disgust as she opened the image file. It was...hideous. Beyond hideous-it actively bordered on deranged. It was nothing but a looping, twisting scrawl that crossed in on itself over and over, occasionally taking sharp angles that gave the whole thing a jagged and uncomfortable feel despite the numerous soft curves. The only way they could use this in a branding campaign was if they planned to announce Carson's new product line of demon-worshiping cult hoodies.
"Whaddya think?" Elise said, popping through the door to Kaitlyn's office uninvited and closing it behind her. "Did you open it? Did you see it? Whaddya think?" Her tiny, perky body practically vibrated with enthusiasm, as though each and every one of her short blonde hairs was standing on end with excitement.
Kaitlyn shuddered. "I can still see it every time I close my eyes," she said faintly, her voice an aural picture of trauma. She wasn't exaggerating; the image felt like it was burned into her retinas, an endless and unfollowable tangle of loops and whorls and spiky peaks. She blinked a few times, but it was still there.
Elise squealed in delight and clasped her hands together in front of her chest. "Perfect!" she said, clearly overjoyed. "That's just what I was hoping for! Oh, it just encapsulates everything I've been trying to say for the last few months, Kaitlyn. I feel like I finally nailed it."
Kaitlyn tore her eyes away from the monstrosity on the screen and glared at Elise. "What?" She didn't bother trying to hide the anger in her voice. This was beyond reassignment bad, this was firing level bad. If Elise genuinely thought that this was of professional quality at all, let alone some sort of top-notch work, she was clearly exhibiting poor enough judgment that Kaitlyn would be justified in showing her the door. And if she thought this was a good time to be funny, she probably deserved to walk for that alone.
If Elise noticed that her job was at stake, she didn't let on. "It's so unforgettable!" she cried out. "I've been trying to make an image that will be in everyone's mind, and I think I finally got it at last. Thank you so much for putting up with my earlier efforts, Kait. I know it must have been frustrating, but I think that now that you see the finished product, you'll agree with me."
"Agree with-" Kaitlyn bit back what would undoubtedly have been an unprofessional, if cathartic outburst, and closed her eyes in an effort to re-center herself. It was no good. That horrible thing floated in front of her mind's eye, almost taunting her with its indecipherable ugliness. It was messy where it should have been elegant, complicated where it should have been clean and simple, and abstract where it should have conveyed a clear message. It practically dared the eye to follow it-every time you followed a line, it led you along an endless path of lefts and rights and ups and downs and intersections and ugh!
Kaitlyn sighed. "Elise, we need to talk. This new logo of yours, it's..." She stared at her computer screen, trying to find a word to describe it that didn't involve profanity. The squiggly mess looked like it was glaring back at her, somehow. Not that it looked like an eye-it manifestly didn't look like anything Kaitlyn had ever seen. It was almost impressively meaningless; Kaitlyn evaluated images all day every day for a living, and she couldn't derive anything from this heap of lines. No matter how long or how hard she looked at it, the design refused to yield to any kind of analysis.
"It's eye-catching, isn't it?" Elise said, coming over to sit in the chair opposite Kaitlyn. "I've been working on it for months, ever since I had my breakthrough-did I ever tell you about my breakthrough, Kait? It's really exciting stuff, I've had a hard time thinking about anything else. And you know me when I get excited. I'm all go go go!" She giggled, punching the air to illustrate her enthusiasm.
"What?" Kaitlyn generally liked energy in her employees, but not when it was in service to an account-losing disaster. "No, I-you never mentioned anything about this. Not to me, at least." She clicked the close box in frustration, banishing the offending image to the depths of her computer, but she felt like she could never unsee it.