It was an established pattern. A contest was held with a considerable cash prize. In those days, poetry was held in high regard. So students, mostly, wrote poetry dedicated to the powerful old matronly figure. These poems were judged.
It was left open as to the relation of the object of the poem and the poet. Some wrote of dedication, virtues and others wrote of love both emotional and physical.
An invitation was sent out to the lucky first place winner. It stated that he must drive to a certain address in an affluent part of town. The direction lead him to the open front doors of an old Edwardian home. It is well lit and he peeks into an extravagantly furnished house.
Large rooms lead to smaller rooms. The doors close behind him making him jump. There are all sort of treasures and cushions in the eastern tradition. Golden scimitars hang in a row.
The last door is very small. He goes through and there, in a dim room, luxuriously spread out, is a completely naked old woman in the middle of cushions and silks. She looks completely comfortable, lying in a relaxed pose. Her body is tastefully covered over by a thin material which clings to her form, showing her bust and a strange body.
To her, this is like a date night with some intelligent great looking guy who is young enough to be her grandson. She got a rush from watching how different boys react to this. She seduces them with scents and smiles. She coaxes them into sex with caresses and light kisses. As a last resort she can withhold the prize money or worse until she has her way with them. This is done playfully, of course.