Marianne didn't answer, only smiling as she turned away. She took two steps before Alex grabbed her hand. "Why did you show me this?"
"It was just small talk, that's all. You seem like a good little boy who wouldn't even dream of walking into a place full of women's underwear. Why would you need that, after all?"
"Right," Alex grumbled, "Never."
"I just thought you would like to know something interesting. It's a little extra incentive, you know, so that you don't go in there."
"Thank you." Alex mumbled.
Marianne smiled once more; her work was done. "Then again, no one could ever stop you." With that she walked away, and once she had turned the corner she was gone.
Alex's heart was pounding once more as he stared into the racks of lingerie. The nervousness was still there, but now it seemed unimportant. The only thing now standing between him and his destination was a few feet of floor tile. He stood up and noticed a couple on the far side of the store, but they were much too far away and too busy to notice anything now. He took one quick look around, then quickly strode across the aisle and into the Lingerie Department.
Alex looked around; the place was rather nice. The smell of new underwear gently wafted into his nostrils, and the colors were vibrant and numerous. All around him were bras of all kinds: some with padding, some without. Many were simple in design, plain white with utilitarian forms, but these existed side by side with the frilly, lacey, colorful sexy alternatives. Alex found a purple bra that might have been just what he was looking for. Reaching out, his hands slightly trembling, he touched the soft padded cup with the tips of his fingers. Just then, a woman walked by on her way to another part of the store and said nothing. Alex began to wonder why he hadn't done this sooner.
Still, he didn't feel any different. Alex was just as masculine as ever, so the transformation wasn't happening yet. 'Maybe it's about where you stand in the lingerie. I'll head over to where that boy was. On his way Alex saw a lot of bras that might have fit him. 'I'll head over there later,' he thought. 'Besides, when this works out I'll have a lot more shopping to do.
Alex reached the spot where the boy had turned into a princess. It was right next to a display of panties sitting on a table. He stood there for a while, not doing anything while he waited for the change to start. Alex started to sift through the panties, wondering which pair looked the best to him. He decided upon a simple pair of white, cotton panties with a lace trim around the edges. In the waistband was a pink ribbon that was stitched all the way around the top and was tied in front in a little bow. "Now these are some cute panties." he declared quietly, stopping to blow a strand of hair out of his eyes.
That breath simply caused more hair to fall down into his field of vision. Suddenly, Alex realized that there was a lot more hair than there had been before. His hands moved up to his head and found more and more of it all around. Hair was growing all over the place; reaching Alex's shoulders and falling in front of his face in a disorganized mess. 'I really wish I had something to tie this back with.' Alex thought, but he had no such luck. His hair kept growing longer and longer, and all he could do was brush it out of the way so that he could see what was going on.
Alex's clothes were starting to change now too. He wondered whether all of his clothes would turn pink just like the boy's did. Instead, while the legs of his shorts did flare out and merge together, they turned navy blue and had very wide pleats. The fabric of his shirt became thinner and lightened until it turned white. A row of buttons appeared down the center, indicating a very simple blouse.
"I guess I'll have a schoolgirl outfit. That's not too bad, but—" Alex gasped. His voice had suddenly slipped into a higher pitch. He tried speaking again, "My voice..." It definitely sounded more feminine, and he tried coughing to make sure that nothing was stuck in his throat. Even his cough sounded like a woman's cough. Alex was surprised by the sound of his new voice; he hadn't really thought about what he would sound like as a girl, but it gave him a very bad feeling in his gut. It was someone else speaking through his mouth and not him. Alex gently rubbed his throat as he let this thought sink in, but he was soon distracted by something bigger
"Oh!" Alex felt a chill run through his body, coursing through his arms, his stomach, and legs, and it ending in his chest. An ever-lengthening head of hair covered his chest by this time, but as Alex parted and drew it back like a curtain he could see his breasts taking shape. At first, they were only vague, round forms underneath his nipples, but slowly and softly they began to grow. Alex did not yet have a bra, so he could see his nipples as they rubbed against the fabric of his shirt. Gradually the shirt began to stretch and stretch as full, perky breasts filled the space underneath.
Alex couldn't think about his new assets, however, because the strange chill that had focused on his chest had traveled down Alex's spine and into his hips. Under his skirt there was very little of Alex that caught anyone's attention, but that was about to change. He could feel his legs moving further apart at the hips. Alex could also feel the hem of his skirt rising higher as his butt started to grow as well.
"Oh, my goodness!" Alex's hand flew to his ass as it continued to grow: bulkier, rounder, firmer. He looked down and saw how wide his hips were, a fact which was accented by the fact that his waist was shrinking. Everything was starting to come together. The hips, legs, ass, waist, breasts, and hair: there was no part of Alex that wasn't widening, stretching, bulking, shrinking, swelling, or lengthening respectively. Alex had a firm grip on his breast with one hand while the other caressed the contours of his butt and hips. He could hear his heart pounding as the feelings overwhelmed him, and all the while he couldn't get over his strange, new voice. "My breasts... they're tearing my shirt open! How did my butt start to feel so good? Everything's...just...so...I can't—"
Alex froze. A sudden pain flashed through Alex's loins. It disappeared as quickly as it began, but it was the final straw. Alex fell to the floor, unconscious; meanwhile the Lingerie Section continued to work its magic.
How long Alex had been on the department store floor, she did not know, but she was brought back to consciousness by the voice of a concerned saleswoman who found her face-down among the bras.
"Are you okay, Miss? Did you faint?"
"I...I'm alright." Alex answered. She felt groggy, as if she had been sleeping for hours. The saleswoman helped her up and asked if she needed to go to the hospital. "I just need to rest for a little bit."
The saleswoman tried to help her over to a chair, but Alex suddenly realized what had happened. She looked down at her body and found that she had been fully transformed, but she needed a mirror to check completely examine herself. Alex suddenly sprang to life, and she turned to the surprised saleswoman asking, "Can you show me where the dressing rooms are?" The saleswoman gladly pointed the dressing rooms out, and watched confusedly as the strange woman who just moments ago was unconscious on the floor ran giggling towards them.
Looking at herself in the mirror, Alex was stunned. She had changed a lot more than she remembered, and in surprising ways. Alex lifted her skirt and saw that she was indeed wearing panties, then pulled them down to confirm that she was indeed a girl. She opened up her blouse to first get a look at her breasts, safely cradled within the confines of a soft, padded bra. It was better than Alex had ever imagined. She had worn old, secondhand bras as a man, trying to imagine what it felt like to have real breasts. Now she actually had them, and what big breasts they were! Alex pulled out the tag sewn into her bra to see what size she was. "F-cup: oh my God, this is fantastic!"
Alex's clothes were rather simple. Her underwear was that white, plain stuff that stretched easily over Alex's curves. Alex's skirt was deep blue, and it was so long that it reached the middle of her shins. "No mini-skirt for me I guess!" Alex laughed. Underneath it was a pair of knee-high socks and a pair of patent-leather shoes. Her blouse was white with long sleeves, and Alex liked it because it was loose fitting and light. She could unbutton the top few buttons to show a little cleavage, but she wasn't ready to go out like that yet.
Though she liked her new outfit very much, Alex spent a long time looking at herself in the mirror in various states of undress. First she wanted to see herself naked, then with only her underwear on. She was a rather stunning figure only wearing lingerie. Her long, dark hair reached down to her waist, and the white bra and panties provided a nice preview of what she would look like on the beach in a bikini ('I'll need to remember that,' Alex thought). Alex took off her underwear and just put her blouse and skirt on. She would lift up her skirt as if it were caught by the breeze and giggle at the sight of her bare crotch, and when she jumped up she could see her breasts bouncing around wildly inside of her blouse. She was acting like a ninny, but she couldn't care less. She was only bothered by her underwear, which she had piled on the floor and was reluctant to put on again. It was nice, but not the style she liked. She looked in the mirror and conceded that even though not wearing underwear was kind of fun, she couldn't possibly go outside without it.