"I'm just plain stuck," Janice said, staring down at her now cold dinner. Her husband, Jim, could not have failed to have noted her morose attitude through the meal, and he could guess why. You see, Janice was the mayor of their town, and he knew that the city council had met that afternoon.
"What happened at the council meeting today?" he asked.
"The usual things," Janice responded, "but also something I can't seem to solve."
Jim was reluctant to get involved, but he also knew there would be no peace and probably no sex also until Janice's mind could be relieved of the load that was on it. So, he said, "Honey, what's so difficult that you can't fix it?"
Janice explained an almost impossible situation for a mayor. It pertained to a particular neighborhood in their town, and she had been unable to solve this problem in the first year in which she had been mayor. Further, her predecessor had been unable to solve the same problem in his six years in the job. Jim knew part of what the problem was, but he let her explain it all. A community in their town was called Fairview, but it was anything but that. It was on the edge of town and it was the part of the town which was just beyond a stream and up a hill. It had been put inside the city limits some 20 years previously, and it had promised to be part of the more wealthy areas of town as the view was excellent from every property.
Unfortunately, the Fairview neighborhood was probably doomed from the start. The developer had gotten greedy, and rather than making each house a large one which sat on a generous lot, he thought that he would make more money if he put in as many houses as he could. This meant that they were small, close to one another, and all had only two bedrooms. Not surprisingly, the wealthy clientele which the subdivision was to attract never showed up, the developer had difficulty selling the 40 houses he had built, and finally he had to offload them at significant losses to people who could only afford small dwellings. Low income people moved in.
Given the above, it is easy to guess what happened. Within a few years the properties started to look rather shabby. The houses didn't need painting or roofing for a while, but the yards became remarkably messy, with high weeds, unmowed lawns, beer cans, trash, and other debris. Even junky cars sat in the front yards. It could be seen that gas, oil, and even antifreeze had flowed down towards the stream at the bottom of the hill.
The City Council had concluded that something had to be done about the Fairview section of town. Council members had hoped that their new mayor, Janice, would solve the problem, but her efforts as the new mayor the first year of her term had proven to be meager and ineffective. At the meeting today, they had put the squeeze on Janice to get something done. Their message was very clear: if she was to be seen by the Council as the effective mayor she promised to be, she simply had to get this problem solved. They voted to authorize $10,000 to be spent on the project, and they also said that they would do anything that she wanted to be done to ease rules and ordinances if that would help her. The Council members were polite but very firm. There would be no peace for Janice until this problem was solved.
By the time Janice had explained the most recent developments to Jim, she was in tears. Jim realized that, like it or not, this problem was his problem as well as her problem. So, he did what his training in management had taught him, and he came up with a plan that would help Janice to feel that there was some hope here, and a plan that would help her to face the problem constructively. So, he said, "I've got an idea. Tomorrow is Saturday, and while I have to work in the morning, I am free in the afternoon. Why don't we go over to Fairview together, look the situation over, and see if we can't come up with an idea that will actually solve this problem?" Janice, of course, was most grateful for the offer of help, and she readily agreed.
The next afternoon, they were on their way to Fairview, camera and notepad in hand. The drive was pleasant, and while many houses in their town were modest in size, they were well kept with neat yards, white picket fences, and other signs that people cared about them. As the road went down slightly to the bridge that crossed the stream and then up to Fairview, they could not help but enjoy the view of the cool clear water flowing under their car. This only set up them up for a rude awakening just as soon as they started up the hill on the other side. The first house on the right had three dilapidated cars in the front yard, two of which had their hoods in the air and all three of which had windows knocked out. They pulled over and stopped, truly stunned.
Jim said nothing, but Janice managed to gasp, "This is a lot worse than I thought. No wonder the City Council is upset!"
Finally, Jim said, "Let me go look at something." He got out, walked up the sidewalk which was covered by overgrowth, and peered over the waist high grass into the yard. He saw two things that disturbed him more than the cars. They were 55 gallon barrels, and he found that one had gasoline in it and the other one was nearly full of used motor oil. The last barrel was sitting on a tilt as the soil on one side of it had given away. When he looked down, he could see why; the barrel was leaking oil into the ground, and the leak was only a few feet from the stream.
Jim returned to their car and told Janice what he had seen. They started their car and slowly drove up the hill. Twenty houses were on each side of the street in a long block. Only a half dozen of them had yards which would be considered reasonably acceptable. All the others were unacceptable and some were much worse than that with trash heaps that would make a junk yard dealer gulp. Jim counted no fewer than 21 old cars and pickups on the grass, all of which had not run for some time and probably never would run again. Typically, there was an abundance of debris in the yards and these debris usually included mounds of beer cans near the porches. The reason for the beer cans was not hard to find. On a number of the porches, men could be seen drinking beer and carousing with their buddies.
When Janice and Jim got to the top of the block, they turned around, parked their car, and just stared at the spectacle before them down the hill. It was several very long minutes before either of them spoke. Finally, Jim said, "You don't have enough financial resources or any other resources at the city to solve this problem. If it is going to get solved--and it has to--you've got to get these people motivated to clean up their yards."
"You mean you've got to get these men motivated to solve this problem," Janice said pointedly. "I'm not seeing any women throwing trash off porches, and I'll bet that there are darn few women working on the cars in the yards."
"OK, fair enough," said Jim. In a sense, that makes it easier for us as we do not have to get the women motivated but only the men."
"Yes, but how are you going to do that? You're a man, so tell me what would motivate you to get out and clean up your yard, get rid of the junk cars, take care of the hazardous waste, and get some pride in what your place looks like. Well, what would make you do that?" Janice glared at her husband as though all of this was his fault. And in an odd way one could argue that it sort of was his fault because he represented the gender that was likely causing much of the problem.
Jim had no answer, but rather than admit that he didn't have the foggiest idea of what to do, he simply said, "Look, let's drive down the hill slowly, look at each house as we go by, and see if we can see anything else that we haven't seen before that will help us solve this." But, by the time they got to the bottom of the hill, both of them realized that they had seen more problems and more trash with the downhill perspective than when they had gone up the hill. The trash included no fewer than three containers of antifreeze turned over on their sides and with the tops off, brake fluid cans, and other toxic wastes. Goodness only knows how much of all that stuff had spilled out on to the ground. They drove home in silence.
Once home, they went to their kitchen, each got their favorite drink, and they sat down. After some contemplation, Jim said, "OK, I think I have at least part of the answer to your question as to what would motivate these men to do something about their yards."
"Alright, what is it?" Janice asked dubiously.
"First off, you can't depend upon any motivator that is high level such as doing it for the good of the community, saving the environment, preventing disease, or something like that. Those things won't motivate these guys at all."
"Agreed, but what will motivate them?"
"Well, it's got to be much more basic to their existence. Like food."
"Judging from the size of their beer bellies, I'd say they have had too much food already," Janice responded.
"Or money."
"We don't have enough money in the budget to make more than one or two of those guys motivated enough to clear their yards," Janice responded once again.