Andrew met Lucille at ground floor reception at 8:00 am as arranged and escorted her to the senior executive floor. Lucille had always assumed she'd meet Mr Right one day and walking into the boardroom almost into the arms of the man – presumably Digger – she thought that time had come: there he was and aged thirty-two or three.
She trembled in delight when she noticed Digger's smiling smoky grey eyes widen in surprise as he took in an eyeful of her.
A mass of blond to brown unruly hair framed a wide and handsome face, so handsome she knew instantly he could model sunglasses, neck jewelry and those teeth – oh please bite her neck, her nipple... just bite her PLEASE!
All she wanted was to find out his real name, was he was available and hopefully not married. Alas the chances of striking everything in her favor were as unlikely as Debs completely shaving 'down there'.
"Lucille Lightfoot, may I present my business partners Morgan Davis and Digby Morrissey."
Ah names that translated into Mo and Digger.
"Digby is the managing partner and major shareholder. We three bought the company from his father and de-listed it, turning it back into a private company. We are still attempting to make our fortunes so if you can lead the business turnaround of
Fashion Up
then we three will worship the ground on which you walk."
Then Lucille got it, experiencing disappointment, Davis obviously was Mo's preferred name, her maiden name. She was married to Digger and wore his wedding ring.
"Mo is Digby's sister."
Relief swept through Lucille, making her wonder where was the restroom was. Mo looked to be thirty-five or thirty-six.
As the hand-shaking concluded Mo said, "Please join us at the table for coffee and croissants. We need to talk. May I ask how old are you?"
"Twenty-eight."
Mo and Digger looked aghast and Andrew said hastily said that Lucille was being employed for her talents and experience and for that her age was immaterial. Her CV and references gave the history of her business experience.
After the partners had heard from Lucille about fashion trends and that
Fashion Up
should forge an editorial partnership with a sister magazine either in Paris or New York, Mo asked her what her preference would be.
"New York because I know New York fashion, our target markets here are roughly similar but we have an ace that would not play so well in Paris: Australian beachwear and Outback wear."
Mo looked surprised.
"You know... ah of course you do. Your focus is fashion."
"What are you two on about?" Andrew asked.
"Fashion asset tradability," Mo explained. "We have editorial they want – beach and outback – and they have what we want – elegant high fashion and youth style. Is that correct?"
"Bang on Mo."
As the session began winding down, Lucille said she had one request pivotal to the success of the fight-back.
The partners looked slightly uneasy.
"Well, what is it?" Digger asked.
"I need the best page designer you have, the very best. I need to have her or him sitting alongside me for a couple of days – preferable where we'll be left undisturbed."
Mo grinned.
"You poor girl, being locked up with him eight hours a day won't be fun."
"It will be up to 12 hours a day – we have to redesign the whole magazine and prepare a sample mock-up for printing and distribution to advertising agencies – a repositioning upgrade, but we'll need a better name than that. The re-launch will retain the name
Fashion Up
– we don't need to spend more money than necessary."
Mo grinned again and then frowned: "What do you think of our magazine?"
"I haven't seen it yet but don't let that dismay you. I am familiar with hundreds of the top fashion magazines and my strength is conceptualization. We have to incorporate all the right elements, the very best elements proven to have worked, and at the same time create our obvious point of difference."
"You're going to be a busy boy big brother," Mo said then caught Lucille's confused look.
"Digger is one of the top magazine page designers in Australia and has awards recognizing that talent. He is your man as he's our director of design and content expenditure. I'm director of sales and marketing and Andrew is director of administration and personnel. I could point out that
Fashion Up
does have a designer. Perhaps she should be included?"
"Yes of course. She needs an accelerated learning curve but if she's not up to this and is obstructive, she's out of this."
"Oh she'll be up to it as we know her very well; she's my baby sitter and already has some awards under her belt."
"Fine and I'll look forward to working with her."
"And me?"
Lucille stared at Digger. "What about you?"
"Are you looking forward to working with me?"
"If you are compatible yes."
Digger grinned.
"I don't think you're going to be bowled over very easily if you strike opposition Miss Lightfoot."
"Pardon me?"
Mo said the term bowled over in that context meant stomped on.
At 9:00 they went down a floor to the seventh, where everyone connected with the editorial production of
Fashion Up
plus the head of production and manager of advertising sales were gathered. The word 'revival' had been used in the notice of meeting to avoid panic with people thinking a close-down was imminent.
Digger explained that advertising support for the magazine had faded and the last issue had run at a small loss and the loss would be greater for the issue passing through the production department at present.
"The board has decided to proceed with an expensive rescue plan. Mo will now introduce you to the person who we hope will successfully plan and lead the effective fight back."
"Everyone, it is my pleasure to introduce an American Miss Lucille Lightfoot," Mo said. "Lucille is young for such an important role but it's what she knows and has done that are the reasons she'd been hired on a temporary basis. Lucille holds a degree in print media studies, has worked in the fashion industry in New York, has participated in trade fairs and fashion shows in the USA, South-East Asia, India and Europe and as a result has fashion media contacts in many countries."
"She has an intimate understanding of the point of difference of most of the top fashion magazines in the world, is fluent in Spanish and French and, well, that's about it. Lucille, perhaps a few words before Digger explains your role to everyone."
Lucille smiled almost shyly but spoke strongly.
"Thank you. I'm sorry that I'm not an Aussie but in fashion we come pretty close. Let there be no mistake – your magazine sits on a knife-edge but we're here to put it back on course. During the next two days I shall be talking to everyone personally so please don't feel I'm being overly nosy – I just want to assess your strengths so I build the over-all picture on our human resource."
"Then I'll disappear for a couple of days, preparing the strike-back. I know the five top revenue producing fashion magazines in this country and I'm thinking we should pitch to work up to taking the number three spot over time."
"So who am I? It doesn't much matter – just help me produce the result I know we are capable of achieving if we work as a team."
That delivery was greeted with lukewarm applause.
"Guys and gals," Digger said looking apologetic. "I realize this change about has been dumped on you but we felt it best to wait until Lucille was on the team before announcing our mission. We had no wish to pre-empt a bad press."
"Sue you have my personal apologies for little advance warning but you had plenty of advance warning that the team had to pull the mag back from the brink, or else."
"Your position as editor remains unchanged Sue except Lucille becomes your senior as editorial consultant answerable directly to Mo."
Sue burst into tears and received support. To Lucille's delight she didn't run from the room.
"Sue is a capable managing editor and an admired journalist but this fight-back role requires someone with 20-20 vision to repackage the mag and sent it flying," Digger continued.
"Your board has bitten the bullet to commence stage one; if we initiate positive feedback from advertising agencies and present and potential big clients, your board will dig deeper and accept the losses until
Fashion Up
rises up and heads to that Number Three Spot that Lucille mentioned."
"Hell that's pretty presumptuous of her, but our money is on Lucille. Thanks for your attendance. If you're nervous about this projected bumpy ride then resign today; otherwise stay and help iron out those bumps. That's all. Sue and Angie – come with us to the boardroom to participate in our first and only planning meeting; Lucille only wants the one meeting as after that she says it's all action."
The red-eyed Sue West managed a smile as she shook Lucille's hand when she approached the young American.
"I cannot believe how badly your people have treated Sue," fumed the plump young Angie.
"Angie, that's enough," Lucille said, smiling. "Let's be positive and get on with it, huh? You guy had your change prior to me coming here and nothing seemed to work and now I have to carry that pressure."
"Very well."
"Angie is my baby sister," Mo reminded Lucille who appeared unimpressed.
"Then I ought to be confident of her total support."
"Angie and Sue you heard what Digger said. If the media had heard last week that I was being called in, the Sunday papers would have buried us. This afternoon I have arranged to be interviewed by the
Sydney Morning Herald
for a feature to appear Wednesday morning; that should take some of the heat off us."
"I accept that explanation but Digger, you could have been upfront with Sue and me."
"What, and have you blab to your gossip-fueled friends, several who work in the media," Mo snapped.
"Cool it guys, let's focus on our mission," Lucille soothed.
Later Lucille went to a self-employed female lawyer located nearby to begin the process of establishing her own company and decided to use the woman's brother who ran an accountancy practice in the same building. She came away with an application process for permanent residency underway.
* * *