Much of Tinsel Town lived and died by what their status in the trade papers was. Luckily for East Coast Image, that wasn't the case.
Put it this way, we never reserved a wall for clippings that mentioned our name.
But for me, all that was about to change.
Following my call to Chuck Tyler, I called Roger Sullivan and we began the process of a possible merger of East Coast Image with Chuck's firm, Artists Unlimited, or "AU" as it was sometimes referred.
Roger and I met in his office the next day. He understood my nervousness at what I was undertaking.
"This is a big process, I know." He said as he sat at his large desk in a high rise office that overlooked downtown L.A. "Let me ask you this, do you know what you want out of this deal?"
I took a deep breath, probably the first of many.
"Well, I know I don't have the head for business Chris did, you know that. So I don't want to get cheated, and I don't want to just walk away and count my money, I'd get bored real fast!"
Roger nodded
"I want to keep taking pictures. I guess if I take the deal I'd be on a much bigger stage with Chuck."
"That's for certain."
"I retain all the rights to what we have now, right?"
"Right."
"OK, that's one thing I want."
"Chris' estate made that clear so there's no problem there." He said as he made a notation on a legal pad "It's any future work that should be a concern to you."
The words "future work" suddenly intrigued me. I recalled what I'd said about photographing the Nashville honky-tonks when I was with Miley at the Eagle.
"Right, uh, I might have some plans in that area." I said
"What about salary?"
That drew a blank from me. I doubted I could negotiate a salary and never really had one before, we'd always split our earnings down the middle.
"I'm no negotiator there." I said
"No problem, we can handle that part. I know Chuck's firm has always treated its people well, that shouldn't be a problem. I think the fact they came to you originally will work in your favor." He said as he made more notations. "I think you can expect quite a nice package from him."
"Let's keep the offices where they are now." I said
"Did Chris ever do an assessment of the company's worth?"
"No, not that I know of."
"OK, I'll have accounting take a look at things." He said, making more notes
"And the name." I quickly said
"The name?"
"Yes, I want the company's name to stay the same." I said firmly "We might be a division of Artists Unlimited, but we'll always be East Coast Image."
Roger looked at me and smiled.
"You're talking like Chris now. He would've said the same thing."
Now I smiled, my confidence was back on track.
Roger was a man of his word. He produced a summary of all the points we mentioned, accounting did its work and we were ready to go. Roger and I then met at Chuck's beach side home.
I'd met Chuck Tyler long ago when Tigress first got started and his career skyrocketed as the band did. He sold his interest in the group to Marty O'Brien and resurfaced soon after with Artists Unlimited, but in an executive capacity.
"Jim, I'm glad you reconsidered our offer." He said as we sat out on his deck, amidst the sun and surf. We were all sipping wine he said came from a vineyard he was an investor in. "East Coast has a lot to offer and I really think we can take things to the next level, it's what a company like yours deserves."
Seated with him was Jeff Murphy, another rep from AU.
"I have to say again, it's very remarkable what a small firm like yours accomplished. The outfit we'd used never did so much, so fast." He said
Now it was my turn.
"If you don't mind my asking, uh, why are you switching firms?"
"Well, economics, primarily" Jeff began "the owner is retiring and his sons have no interest in taking over."
"That's why we want you, Jim." Chuck said as he took a sip of wine. "I met you and Chris early on, saw your operation first hand. Then when I made the move to AU, I always thought an operation like yours would be the perfect fit," he said before raising a finger to make point "IF we could get it."
"There's something I've never been too clear on, I saw you on a lot of Tigress events, as well as Marty but who exactly managed them?"
"That's a valid question." Chuck said as he took a sip of wine "I always had the software company, and Marty was involved in that too. We both managed the girls, the idea was always that he'd take over full time at some point it just came sooner than I expected. So when we decided to split things off, Marty traded his interest in the software company for full ownership of Tigress and all that entailed and I went to AU. And as you can see..." he slowly waved an arm towards the house and its ocean view "It's done me quite well."
Roger now added his opinion.
"I have to ask something important." He began "does Marty O'Brien have any stake in this? According to my notes, Tigress has been a client of AU."
Chuck and Jeff looked at one another.
"You're a movie guy, right Jim?" Chuck asked
"Well, sure, we are in Hollywood." I said with a nervous chuckle
"Remember the Godfather part 2?"
"Yes, I know the film."
"Think of Michael Corleone and his meeting at the end with Fredo and the speech he gave, what Fredo now meant to him...then think of Marty."
"As far as we're concerned, Marty O'Brien doesn't exist in this deal." Jeff said firmly
The silence between us definitively answered that question.
Roger now presented our negotiating points to Chuck and Jeff.
"You boys did your homework." Chuck said
Jeff studied his copy.
"I think we can accommodate all these." He said
"What exactly would I be doing?" I asked "I mean, the way you presented the deal to us originally it sounded almost like we'd be highly paid freelancers."
"Well, that's not too far off the mark." Chuck said "Artists Unlimited has a very large client list. The company stared back in the fifties; we just didn't promote ourselves like companies do today. You'd be going on film sets, concert tours with our clients. Plus the odd photo shoot in our studios." He said then quickly added "which would include your facility if you so choose. I don't see any reason to change the way you've done things."
"Why don't you come down to our offices, have a look around." Jeff added
I looked at Roger and he nodded
"Okay, might be nice to see how the other half lives." I said