[Writer's note: This story contains several Hebrew and Yiddish words that should be defined or explained:
Mohel: Highly skilled Jew who performs circumcisions. Can be a rabbi or an M.D.
Kabbalah: mystical writings, should only be read by men over 40 years of age.
Brit milah: circumcision ceremony for eight-day old boy.
Meshuga: Crazy.
Aufruf: a Yiddish word meaning "calling up" and refers to calling up the bridegroom and bride to the Torah before their wedding day, at a synagogue. Congregants then throw candy at the couple, a symbol of a sweet life.
Shluf mein kind: the title of a famous Yiddish lullaby by the writer Sholom Aleichem.
L'chaim: Hebrew phrase meaning "to life." In the story, Sandra uses it ironically in connection with the reference to the movie "It's a Wonderful Life," when talking about her unhappy life.] ------
Marshall loathed the epithet of grease monkey. Granted, working around cars was a dirty, sweaty business, but an honorable, even essential business. He winced under the, stares of well-dressed upper-class types who tagged him an uneducated foreigner who, they were convinced, lived only to rip them off. Some customers would look at his bulk, hear his thick accent, see the grubby clothes and say, "What a grease monkey." Sometimes he heard their mutterings.
The resentment built until his father, still in Israel, asked, "Marshall, do they spit on you? Do they call you a dirty kike? A zhid? That's what the Russians called us after the war. Have they threatened to kill you?"
"No, none of that. Just dirty looks. Half of them think I don't even speak English."
"And Marshall, do they pay you?"
"Yes."
"No complaints to the consumer protection authorities?"
"Never, on work I do."
"Then let them stare and play the fools. Let them be judged in the next world. Do your work, take their money, and seek the people who recognize you for who you are and treat you with respect. Your energy is too valuable to waste on disrespectful people."
Marshall listened to his father. He had heard some of the stories about his terrifying life in Rumania before or after the war, but his words had special resonance this time. True, nobody abused Marshall, everybody paid him. That's not a bad deal, Marshall thought. They don't like the way I look and talk, so that's their problem.
When the day came to plan his own specialty auto shop, BuchaRestorations, Marshall knew what he wanted to do and with whom he wanted to do it. No mass-market repairs, first of all, no fixing buckets of bolts. He had developed a specialty of repairing classic cars, with a lucrative sideline of installing gorgeous wooden paneling and steering wheels, even leather luggage, on new and old cars. Nobody would call him a grease money anymore.
First, he considered location. The new car dealerships, scattered along the interstate north and west of the city, couldn't use his services and wouldn't rent him shop space. Closer to town, the industrial zones were thick with repair places--and also chop shops, downscale used car and parts marts, and a generally grimy atmosphere that would scare off the clientele he hoped to attract. Marshall could negotiate the zone, nothing could be worse than the Gaza City casbah he once patrolled--but his customers would associate him with the surroundings.
That environment did not fit Marshall's vision. And Marshall Broitman was a man with a plan.
So, what was left? Marshall understood a little about zoning laws; he knew where a shop could go. He also had an unschooled by finely honed sense of the appeal of classic cars. People gawk. They ask questions when they see an old, exotic, or fabulously expensive car. His shop would work on all of them. Put a Prowler or Lamborghini--heck, PT Cruisers caused riots when they first appeared--in a mall and people couldn't resist the urge to look and fantasize. And if the men could sit in the front seat and go "Vroom, vroom," (women hardly ever did that, in his experience), well, the mall shops couldn't open and close the cash registers fast enough. The wildly expensive cars nudged shoppers into a buying mood.
So Marshall decided BuchaRestorations would be a different kind of car place. Repair shop as theater, as magnet, as place where little boys of all ages could say, "Vroom, vroom," and then shop to soothe their inflamed, envious spirits.
The first 10 strip-mall landlords with a suitable space laughed at him. One of the second 10 listened carefully and even discussed the idea with other merchants, who rejected Marshall's vision of BuchaRestorations as "not right for us." Before the 35th conversation, Marshall had his doubts. Maple Centre was more upscale than other areas, not a strip center but a reimagined public square reflecting a designer's attempt to duplicate a European coziness. Stores were arranged on two levels around a central park with a gazebo for concerts. Walking to the landlord's office for his appointment, Marshall noticed a gaping ground-level vacancy, formerly an electronics store that went Chapter 11. Like a toothless gap in a smiling mouth, the entry space near the entrance dragged down the entire atmosphere.
"Here goes," said Marshall as he entered the office.
The landlord, John Tarzia, listened with polite interest. "You fix cars, you say?" he asked. "That's a little outside our typical tenant."
"I restore cars. I am no grease monkey," declared Marshall, his hands splayed on the desk. Sure enough, he saw John's eyes furtively sweep the desk to check for grease and dirt under Marshall's fingernails. John saw nothing but clean hands. "I restore classic cars and specialize in woodwork. I worked at the best places in the city and I have an excellent reputation. I'll pay my bills on time and bring a unique attraction to Maple Centre."
"How?"
"Here's my idea, Mr. Tarzia. Have you ever had a seasonal exhibit here, say, around the time of the big car show at the convention center?"
"No."
"Well, I can tell you your competitors do. Having cars on display at a center is a tremendous draw. Palmview Court mall teamed up with the local Euro Exoticar dealership and they had to call the police to keep the crowds in line. Those Ferraris and Porsches and Aston Martins drew a very upscale clientele to Palmview. Upscale, Mr. Tarzia, people interested in expensive cars. People who associate Palmview merchants with taste and success." Marshall had honed his pitch perfectly, zeroing in on every landlord's sensitivities and anxieties about competitive threats.