One of the remarkable things about cash as an aphrodisiac is the way it is administered. Unlike almost all known drugs, cash apparently does not have to be taken into the body to do its work. It is enough to merely show it to the subject
. "It appears to act directly through the optic nerve, and effects centers of higher cognitive function in the brain." Dr. Barnard said. "But the direct mode of action is still under investigation. There is yet much work to do."
This unusual means of administration is supported by the anecdotal evidence. Among those who use cash as an aphrodisiac, the usual route of administration is optical, usually done by "flashing the roll", "pulling out a wad", or "showing the bundle", all terms for a ritual in which the cash is taken from the pocket in a subtle although unmistakable gesture specially calculated to engage the woman's attention. The effect is almost immediate, according to sources, although the cash's effect can be further enhanced by letting the subject actually handle or hold it.
Other users suggest that it is not the cash itself, but its symbolic value.
"Only a jerk uses cash." said Fleming Stir Jr., CEO of the Second Fourth Bank of Ypsilanti, MI. "Those adept in its usage prefer to convert crude cash into a less obvious but more potent form, such as jewelry, furs, or condominiums in Vale [Colorado]."
Although many pharmaceutical manufacturers have expressed an interest in developing an effective aphrodisiac, so far none have contacted the researchers about developing cash's commercial potential.
"We've been told that they wouldn't be able to make their usual profit on a cash aphrodisiac." Dr Krinsdorfer said.