Chapter Three: Meeting the Actors
Valerie picked the phone back up and called Sally at her work place. "Sally, This is Val."
"Hi Val, what's up?"
"Are you free for dinner tonight?"
"Yeah. Have you got something planned?"
"Milton wants us to meet some of the actors tonight and then take them to Mephisto's on Friday."
"Friday? He wants us to take novices and non-players to Mephisto's on a Friday?"
"Yes. He says that, if they're going to baulk at portraying D/s, he wants it to happen soon, not halfway through the filming."
"Well, if they can survive a Friday, they will survive anything. Yes, I can meet with the actors tonight. Where?"
"Gatsby's at 6:00."
"I'll meet you there. Bye love."
"I love you, Sally."
At two in the afternoon, June stuck her head in the door. "Ms. Burbon? Mr. Wilson from Whips'n'More is here for his appointment."
Val looked up, her eyes rolling. "Finally!" she thought to herself. Out loud, Valerie simply asked, "Please show him in."
Valerie stood and met Fred Wilson as he came in. "Good afternoon Mr. Wilson. I'm glad you could finally make it. Won't you have a seat."
"Thank you Ms. Burbon. I was a little distressed at your latest communication. Would you really suspend our advertising?"
"Yes, I'm afraid to say. You know that Delgrasi had always prided itself on the high quality of its magazines. The one constant complaint we have had has been the advertisements. Last year, we decided to take on that complaint. That's why my position was created. Most advertising agencies will not take on blatantly sexual clientele. By providing an in house advertising consultant, our advertisers get the best of both worlds. They have access to professional advice in designing their ads and they don't have to pay for it."
"I can understand that. Our company likes the ads we have now. Why do they have to change?"
"Delgrasi has its own reasons for wanting the change, but I can understand how that is not a major concern of yours. I took the liberty of accessing your public sales records for the past 15 years." Valerie opened a notebook screen so that he could see what she had on her screen. "As you can see, and are no doubt aware of already, your sales have been steady for quite some time. It's actually quite impressive for any company to maintain consistent sales numbers for such a long time. Notice, however, the sales figures for the last three months. They've dropped 15%, the biggest short term drop in your sales in 15 years.
"This second chart shows the public sales figures for Pleasure's Pain, your chief competitor, I believe. They have trailed you in sales for the entire 15 years. Five months ago, they took advantage of our services for their ads. Look at their sales figures from three months ago. Their sales are up 13%. This is why you want to change you ads, Mr. Wilson. Pleasure's Pain is taking your business away and it can be tied directly to their new advertising campaign. If you don't adapt to the changing times, your stockholders will be, shall we say, unhappy?"
"I knew about the recent sales changes, but can you be sure that their new ads are the reason?"
"Obviously, we can't be totally sure, but, unless you're aware of another factor that has changed in the last six months, it is the most likely. Have you seen Pleasure's Pain's new ads?"
"Yes I have. Is it really no more expensive to have different ads in different magazines?"
"Oh, absolutely. If you were going through a traditional agency, it might cost more to have the additional ones developed, but, Delgrasi has just as much interest in helping you improve your ads' appearance to our readers as you do, so all the costs of using my services are covered by my salary. My bonuses come only from increases in our readership due to the better response to the ads. My incentive is to give our readers what they want to see in the advertisements they encounter when they read our publications."
"You're very convincing Ms. Burbon. I can't make any promises, but I can look at what you've got to offer and take it to my board."
"Excellent! I can't ask for anything more than that. Now, the first step is to target the ads at the specific readers of the magazines you advertise in. For example, in Bindings, we will want to emphasize your excellent restraint systems. Currently you're carrying three ads, a full page spread, a single block and an article embedded spot. They are, however, the same image simply repeated three times. What I'd like to propose is that we use the smaller spots to spotlight a specific product. I'll be honest, Mr. Wilson, I fell in love with your hogtie harness from the first I laid eyes on it. As a submissive, I can tell you that a harness that lets me be hogtied without the threat of rope burns is a godsend. I'm sure I'm not the only one. Let's showcase that harness in a single block ad."
"Actually, Ms. Burbon, if I were going to spotlight the harness, I'd use the full page ad. I take it you haven't been restrained in it yet?"
"No, I'm afraid not." Valerie blushed at the continuing self reference. "I was planning to get it for my Master for his birthday."
"We called it the hogtie harness because that is the most obvious use for it, but it can be used for a variety of binding positions. I think we should show a variety. A tool that can be used for multiple bindings will sell better. That's why we developed it the way we did and why some of the construction is stronger than it seems to need to be."
"Excellent! That's the type of thing I'm talking about. Do you have any photos of models, male and female, bound in the various positions?"
"Not with me, but I can email them to you."
"That will be great. I'll prepare a couple of different presentations and you can choose the one that you think best presents the harness. Now, about the embedded article ad. We should have a variety of ads available to use, depending on what the content is. I propose that weβ¦"
The conversation continued for over an hour as Valerie walked Mr. Wilson through the changes she was proposing in all the publications his company advertised in, Bindings, Dominating, and Second Skin. She also suggested that they consider ads in The Sensible Sub, as, like herself, many submissives bought equipment to be used on them. Armed with several folders and a thumb drive full of data, Mr. Wilson promised to get back to her sometime next week.
Valerie was very pleased with the reception her presentation received and had no doubts that any competent board of directors would be ecstatic about reader targeted ads that cost no more to design than the ones they were already using. The extra costs associated with using different ads was minimal. By the time she was preparing to leave for dinner, Val was walking on the clouds. A quick good bye to June and Erica, and Valerie was on the road to Gatsby's.
Valerie managed to hit all the holes in the traffic and found herself at Gatsby's 30 minutes early, 15 minutes earlier than she had planned. There was a mild attack of nervousness, this being the first time she had entered the gay establishment alone. While her discomfort with lesbian sex had faded quite a bit in the last several months, she was not totally at ease with it either. With Sally, it was as natural as can be, but with others, there was still, not so much discomfort, as embarrassment. She knew what she needed was to experience sex with a woman outside the confines of D/s.
Valerie entered the club, looking around to see if anyone she knew from the movie was already here. Not seeing anyone, she made her way around the dancers and ordered a whiskey sour from the bar. As it was delivered, a hand was placed on her shoulder.
"Valerie Burbon. It's so nice to see you here. Don't tell me you're trolling tonight?"
Valerie turned around and gave the taller woman a fierce hug. "Gwen! You're looking wonderful. No, I'm not trolling. I'm actually here for a business meeting and arrived early. How have you been?"
"I've been good." The woman she had grown fond of in the last six months was as direct as always. "So, are you still bothered by the thought of rolling in the hay with me?"
Valerie blushed, but maintained eye contact. "No, I don't think so. At least not beyond embarrassment. Is this your subtle way of asking me out?"
"Of course! I've wanted you by myself ever since we first danced. So, what do you say? Will you let me take you to dinner and then home for more?"
Valerie thought about it for a moment. Gwen was a sexy woman, large, confident and with a soft touch, if her dancing was any indication. "Okay. Yes, as long as it's okay with Sally."
"If what's okay with me?" Valerie's lover asked as she reached the bar.
Gwen looked at Sally and winked. "I want to take Valerie out and show her that you don't have to have been with a man in the past to be able to show a woman a good time."
Sally looked at Valerie. "And you said yes?"
Valerie nodded and looked down at her feet.
Sally embraced Val in big hug. "That's fabulous news! I'm happy and proud of you Val. Gwen will rock your socks off. So, when?"
"We haven't picked a day yet. I think weekends are pretty much Master's right now."
Gwen looked into the air for a moment. "How about next Monday? I know you get up early for work, but I do too on Tuesdays. If we make it an early dinner, we'll have plenty of time for whatever follows after that."
"That should work. I'll make sure I won't be on any restrictions that night and let you know. Oh, there he is." Val waved her hands at Milton Freeman, seeing him across the dance floor.
Gwen looked at whom she was waving and her jaw dropped open. "You're having a business meeting with Milton Freeman; the producer?"