Preamble:
This is a light teasing story. Much of the action is imagined from the overheard changing room banter. If you are aching for wailing and caterwauling sex, this is not for you.
Chapter 1: My Business
Chapter 2: Modus Operandi
Chapter 3: Briony and Seb
Chapter 4: Olivia (and Oliver)
Chapter 5: A Surprise Client
Epilogue
***
Chapter 1
My Business
I have a trade secret. It is a commercial necessity. But, I will let you on.
My name is Gwyn. But, you may call me Gwyneth, if it is not too strenuous on your vocals. I am from the UK.
I am an indeterminate sixty year old, as of whenever, so I have been advised by reliable sources who know these things. I take that in good faith.
My husband is a bigwig in an important organ of Her Majesty's government, the Foreign Office. In reality, he is a glorified state serf. He puts in many hours in service of this organ. He is on work travel close to seventy percent of the time.
In the early days, I used to follow him dutifully on these travels, if only to stock up on my postcards. And shop exotic lingerie, sheer delight, on idyllic afternoons after high teas, when my flesh is willing me. A wifely Sancho Panza on the strident heels of Don Quixote. But, I have grown weary of these frantic airport-hotel-airport carousel spins, and the yawning void in between. Not to mention the numbing conversations with the social mountaineer wives of my husband's work counterparts, on the Gwyneth of England, and the England of Gwyneth.
My parents bequeathed me a tidy sum when they passed on two years ago. Initially, I agonised deciding what to do with the largesse. I consulted a wise friend who is a sage on such matters. She advised to choose the thing that I want to do a lot more of. It is that elementary. It can be something new or old, it does not matter.
I used that bounty to fund my dream. An upmarket sensual apparel boutique. Sheer lingerie of minimalist proportions. Swimwear. Mostly female. A small select complementary male collection to fuel and feed female-male pairing cross-sell opportunities. Sensual, sexy. But, god and I forbid, never ever lewd and lusty. That is the zone I have marked out for my enterprise.
I know that people nowadays are squeamish discussing social class. I'm not.
I do not have customers. Not one. I have Clients. If you do not know the difference between Client and customer, you already know all you need to know.
My target tier one segment, the mother lode of my business, comprises the Aristocracy, the Old Money, and tolerably the New Rich who have just landed on the money. And selectively, established celebrities and prominent persons with untainted reputations. I will not blight my business reputation. Lingerie is a fragile business.
Tier two. A slender seam of hand-curated Upper Middle Class types who demonstrate promise of ascent of a worthy summit, deserving of my cultivation and forward investment. Only the cultured who can discern a brasserie from a brassiere.
Chapter 2
Modus Operandi
"Sensualesce" is on the top floor of a four-level upmarket boutique complex. It is nestled away, down the end of the passageway. Well-appointed for exclusive by-appointment trade, with no expectation of walk-in customers.
I own four contiguous shop units, commandeering the retail space at the U-shape end of the passageway. Not having to carry the annoying burden of shop space rental expenses gives me the latitude to be circumspect about who I choose to be my clients.
The space is configured into four sections.
A front office reception lounge. Behind it, a small back office, which connects to the stock room. Business is conducted in the client lounge.
The reception is imperial-styled. Dominating. Thick mustard-yellow carpet. Opulent pink sofas and armchairs with raised patterns of vines and scrolls. Brown oil paintings of racehorses at grass. Fragonards of bucolic ladies on swings in immense gilt frames. A hissing fireplace will complete the decor, but the building management does not permit it, and a faux construction is an abomination I cannot allow. These gird up the sensual pageantry that sets the tone of my business.
The client lounge is completely mirrored. All four walls, ceiling, floor. Every surface the eye can glean. A dizzy giddy 360 degree imagery, any way the client pirouettes. Mirror, mirror on the wall. And the ceiling and the floor. How do I check out, every which way and all?
It is completely out of character from the serious classically rendered reception area. A sensorama to stun. And yet, dignified drama. That is the concept and design.
The client lounge is soft partitioned into a mini lounge, and a changing room demarcated by an electronically controlled draw curtain. The curtain can be drawn open completely, folding into a vertical recess so that the entire lounge is seamlessly mirrored.
The lounge is minimally furnished so as not to clutter the mirrored panorama. A classic small round table. An armchair. A matching chaise lounge.
This is my business model. I target high-end discerning clients. Advertising awareness is by social word of mouth. Clients are serviced by appointment only. A shopping experience based on a sustaining intimate client relationship. Not a banal transaction. Think Swiss bankers in Geneva servicing private clients.
Now, this is my trade secret. I maintain low inventory, hence, low carrying cost. I have back-end specialist suppliers who can deliver stocks on-demand to my boutique quick time. They operate in the shopping belt of my boutique. I post photos of their products in my online catalogue. If you browse my website, you will be astounded by the extensive range I carry. In contemporary parlance, I am an aggregator.
For this to work, I need to operate close to the beat of my clients' needs, preferences and instinctive whims. I need a tentacle spanning awareness that is seeing, unseen, all-knowing. I'm guided by God here. It is said that God is omnipresent, omniscient and omnipotent. I would like to think that I've the first two capabilities.
When clients book their appointments, I prompt them to outline what they are looking for. That gives me an intimate heads-up to plan the stock availability, and craft my sales strategy. This is all proper and above board.
My clients are almost invariably accompanied by a partner.
Girlfriend. Hubby. Boyfriend. FiancΓ©. Partner. Sister. Daughter. Sugar daddy. Clandestine lover. Tall dark mysterious stranger. Confidant.
This is arguably the insidious part. The client lounge is wired so that I can listen in from my wireless earphones that are disguised as earrings.
From the private client-partner banter, I can shape my sales tactics on the fly. I have mastered the art of conversation analysis. It is not so much the words themselves, but the motives that animate them.
I can call for stock from my suppliers in speculation and anticipation of the client's preferences arising. I can sniff cross-sell opportunities and act on them. And so on. All in real time.
Should I have any moral scruples listening in on my clients? Yes and no.
I could well have designed the client lounge partition walls to be thin so that I can listen in from the other side. I could also well have installed an intercom system between my office and the client lounge for client communication, and I inadvertently forget to flip the switch to mute the client lounge end.
So, it is a small innovation leap to the audio system. The system is of the highest sensitivity level. I am doing this to provide top bespoke service to my clients. My intentions are noble.
A client engagement plays out like so. The client makes an appointment. I ask if she is bringing along another person, so that I can prepare the champagne, truffle and other small delights. I guide the client to give me an insight on what she is looking for, the purpose, and her sensual aspirations.
Maybe lingerie for the wedding night. Swimsuit for an Aegean interlude. A memorable anniversary night. A sizzling birthday gift. Libido rocket fuel.
On the day of the visit, I welcome the client and her partner at the reception. We make small polite talk. We repair to the client lounge. The partition curtain is drawn back, totally recessed away. A new client will inevitably be awed by the mirrored sense surround effect of the lounge. The client and her partner sit down. I stand in dignified servitude. We revisit the client's shopping aspirations just to be sure. I ask some leading questions, teasing forth more morsels of information.
I lift the lid off the ornate box on the table with a touch of light drama, as if revealing treasured artefacts.
Voila! The curated garments.
I tap the pink button on the table top. The partition curtain emerges from seemingly nowhere. It whirrs alive and draws across the room. It is translucent.
At this point, depending on the particular client-partner relationship, the client may cast a curious glance at her partner. Sometimes a smirk. I process all these little nuanced signals.
I show the client the little drawer below the table. Pen, mini notepad, a small pair of scissors, a portable electric trimmer, small mirror, lotion, tissues, wet wipes, small receptacle. Utility implements which may come in useful.
I tell the client that I will take leave. She can summon me whenever by pressing the grey button on the table top.
I go to my office.
I sell sensuality. I sell experience. Lifestyle. Class. Lingerie and swimwear are incidental.
***
Chapter 3
Briony and Seb
Briony's ringtone. The sound is so her.
I adore Briony Lyth best of all my clients. Forties, elegant, cultured as a pearl, incisive smart. Socially confident and intellectual in a down-to-earth demeanour. Top band of her game, a whizz kid in her professional league. Upper middle class, on route to somewhere over the rainbow, way up high.
Briony (chirpily): Hello
Me: Sensualesce
Briony: You sure are!
Me: Briony?
Briony: Yes
Me: How's my favourite client?