The Zoo
The Zoo
A Game of Profits
A Game of Profits
Luke Olsen had been dreading this board meeting for quite a while. He had even considered pretending to be sick with the flu or some other ailment so that he could avoid his participation in this whole sorry affair. His wife had talked some sense into him and reminded him he could not run from his responsibilities, no matter how much he wanted to. Cynthia was a good woman, he thought to himself. He was a lucky man to have found such an encouraging and supportive wife, a woman he cared deeply about.
Luke Olsen was the youngest director of the Florida State Wild World Reserve Zoo at thirty-two years old. During that time, he had presided over the largest decline in revenue that the Florida State Wild World Reserve Zoo had ever experienced since its inception. Despite his best efforts, it was becoming increasingly difficult to source willing volunteers from the PIGS program. The PIGS program, an amusing acronym that represented a truly terrifying initiative.
PIGS was an acronym that was coined by the US federal government that stood for People In Grievous Situations. The scheme itself was still relatively new, having begun in the year 2040. Luke fondly remembered that decade. His twenties were a time that he felt he really grew and developed both professionally and personally. And now here he was in the year 2050, the start of a new decade. He had a wife who he loved dearly, a baby on the way, and he had just purchased a house with Cynthia.
Despite his moment of positivity, he was quickly morose again as he tuned back into the conversation that was occurring. The room was jam-packed full of the senior leadership of the Florida State Wild World Reserve Zoo. Everyone was present from the Chief Financial Officer to the Director of marketing. They were all seated around an elongated table, with Luke at one end of the table and the director of marketing at the other end of the table. The Chief Financial Officer was currently delivering a presentation on the current financial state of the organization, which was not going over well with the CEO of the business.
The CEO was a middle-aged Scottish man called Ronnie McFarlane. He sat at the head of the table with arms folded and a deep scowl on his face, clearly showing his irritation and dissatisfaction with what he was currently hearing from his head of finance. The financials were indeed dire. Most of the exhibits were hemorrhaging money. The presentation concluded and Ronnie tilted his head towards Luke at the opposite end of the table.
"Mr. Olsen, we have all heard the current state of our finances, and our colleagues' suggestions for improvements and cost-cutting measures. But I would like to hear from you, as the Director of the day-to-day activities of the zoo, how can we turn this situation around?" inquired Ronnie.
Luke leaned forward in his chair and mashed his hands together performatively. He briefly glanced around the room, making eye contact with his peers as he began his presentation.
"Thank you, Mr. McFarlane, for the opportunity to speak here this morning with you all. I believe to understand the situation we find ourselves in, it is imperative that we look back on the past and the beginnings of this company," Luke said as he opened his PowerPoint presentation. The first slide of the presentation featured a picture of an aerial photograph of the zoo.
"This is a photo of the Florida State Wild World Reserve Zoo as it stood in 2038. Back then, we were nothing unique. We were just another run-of-the-mill zoo that housed animals for the viewing pleasure of the public. We were making unsustainable monetary losses each year. We were burning through our cash reserves just to stay afloat."
"I know this very well, Mr. Olsen," Ronnie said dismissively. "I was the CEO of the company before you joined. Where is this going?"
"I believe that to guarantee success in the future, we must first understand the failings of our past," said Luke passionately. "Does anyone know why the zoo was losing money way back in 2038?" asked Luke.
"It was the advancement in virtual reality," replied Ronnie. "Who wanted to see a rhinoceros from behind a reinforced glass window when you could put on a virtual reality headset and stand next to the rhinoceros and experience as if you were beside the animal itself? VR was also a new and emerging concept, who wanted to pay to go to a zoo-it was an antiquated idea."
"Thank you, Mr. McFarlane, that is indeed correct. However, it was the disruptive innovation of GenTech in the field of cosmetic surgery that completely changed our business model. The emergence of human hybrids was a significant change in our industry, at last we could provide the public with something unique that they would flock in their droves to see with their own eyes," said Luke as he changed the slide to show a centaur.
"Want to see a half-man, half-horse? Now you could. Want to see a cat woman? Well, suddenly it was possible. The problem was, how could you convince any sane human being to agree to become a human-animal hybrid and live in a zoo?" Luke asked rhetorically.
"The answer came in the form of a governmental program designated as People In Grievous Situations, or PIGS for short. The US government in the 2040s had a serious issue on their hands. Crime rates were skyrocketing, and incarceration rates were rising sharply. The prison population was growing too large to be housed. So, the US government tackled the root cause of the issue," joked Paul. His statement garnered a chorus of laughter from around the table.
"No, of course, they didn't tackle the root issue of the crime. Instead, they offered women, specifically those serving lifetime sentences, an option. Spend the rest of your life behind bars or agree to be turned into a human-hybrid and agree to spend the duration of your life working in an exhibit at any zoo around the country. It was a tempting offer for enough women that we could sustain and grow an industry out of it. The 2040s was a decade of continued expansion for the Florida State Wild World Reserve Zoo," Luke said as his slide changed to show another aerial photograph, this time showing the increase in the zoos footprint.
"However, in the past two years, things have changed. A new administration is in power, crime rates are drastically decreasing and finding new candidates for the PIGS program is proving increasing difficult, if not outright impossible. For example, the mermaid exhibit was built to accommodate at the very least four mermaids, if not more. However, currently we only have three mermaids to hand. The mermaid exhibit used to be one of our biggest earners. Market research suggests that the public would respond overwhelming positive to the addition of a new mermaid to the exhibit. However, we just cannot find one. A new mermaid would provide the linchpin for the refreshment marketing campaign we so desperately require right now."
"And that is your job to find a mermaid," instructed Ronnie. "This is none of my concern."
"You are quite right," replied Luke. "And I will. The point I am trying to convey here today, ladies and gentlemen, is we need a paradigm shift in how we operate the zoo. We need to be open and innovative and, most importantly, we need the will to try alternative approaches to how we allow the guests to interact with the hybrids. We need to view them as more than just animals in an exhibit. We need to allow the guests more freedom in how they interact with the hybrid creatures. We need to cater to a more adult clientèle," said Luke apprehensively. This was the crux of his pitch. He needed to garner consensus and agreement from the board members. There were murmurs and whispers as the board considered the implications of what Luke had just said to them.
"Leave the room, everyone out! Except for you, Mr. Olsen, I would like to have a word with you in private," said Ronnie. Everyone in the room quickly vacated, leaving only Luke and Ronnie. Luke was perspiring. Maybe his suggestion had been a bridge too far for the CEO. Luke swallowed as he prepared for a dressing down from Mr. McFarlane, or worse still, a dismissal from his position. Luke was well aware of the wide-ranging and serious implications that his suggestions had; he was talking about turning their captive employees into sex workers.
"In 2038, I nearly left this institution crumble. My life's dream was nearly destroyed. I dedicated my whole life to this zoo, and to nearly have it wiped away was unbearable to me. I swore I would never let that happen again, no matter the cost. That is why I hired a man such as you, a visionary who is not afraid to do what needs to be done to ensure our survival. I know this plan of yours is not strictly legal. I just need to know one thing-will it work?" asked Ronnie.
"I believe this plan will not only work, but it will make you more money than you could have ever imagined and turn this menagerie of freaks into one of your greatest wealth generators," said Luke confidently.
Ronnie stood up and brushed his suit down and pushed his chair under the table. He turned to face away from Luke and stared out of the floor-to-ceiling length windows that overlooked the zoo. He stood, contemplating what he had just heard from his subordinate.
"You may proceed with your plan," said Ronnie as he walked towards the door. He stopped at the door and turned his head towards Luke. "By the way, I also want that mermaid situation handled. I don't care how you do it, but I want a new mermaid in that exhibit as soon as possible. I've given you more than enough time. If you don't have a new one in the next year your ass is gone from this company, understood? I know that some women that you have in the exhibits out there don't come from the PIGS program."
Luke opened his mouth to dispute what Ronnie was implying, but Ronnie silenced him with his hand.
"I don't know how they got there, and I don't want to know. I just want this done, got it?" said Ronnie forcefully.