"Do you know what a meme is?
"You probably do, even if you've never actually looked it up in the dictionary. It's a pretty familiar concept, once you get past the funny name. Roughly speaking, a meme is an idea that passes from one person to another, sort of like a virus. And just like a virus reproduces using a host body, a meme is an idea that reproduces using a host mind. A meme is an idea that gets inside your head and once it does, you can't quite seem to get it out. You start thinking about it and can't stop. Sometimes it goes dormant for a while; a good meme, like a good virus, doesn't want to wreck its host. But it keeps popping up, and eventually, well...it seems like such an interesting idea that you just have to go tell someone else. A meme is an idea that breeds.
"Now that you hear what a meme is, you're probably familiar with them. You're probably carrying around a few right now, in fact. They're sitting there in your head, making you pass them along to another person...oh, I'm sure that you thought it was your idea to pass them along, but now that you think about it, how sure are you that it wasn't the idea's idea? How sure are you that it was just an idea, and not a meme, making you think it was a good idea to tell the next person down the line, maybe even making you think it was your own idea?
"It's a weird way to think about thinking, isn't it? You're used to thinking of ideas as something you have, something you possess...but the theory behind a meme is that ideas possess you. You only think you're in charge of your head. Once you hear that meme, once you become aware of that idea, it burrows down into your mind, attaches itself to your thoughts, and takes over a little corner of your brain. The meme controls you, makes you find someone else to pass that idea along to. It's like in a way, you're its slave. Your body is just a puppet that the meme uses to convey itself from one person to the next, one mind to the next.
"It's almost like hypnosis. You're probably familiar with that already, the way that a good storyteller can enthrall you in a story just like you're hypnotized by the chain of words, each word leading to the next and dragging your mind right along with it. But if the story is really compelling, if the ideas you're hearing from the storyteller are actually memes...then it really does enthrall you, doesn't it? You can imagine it, right now. You can picture yourself listening to a story, and the words overwrite your mind, sneaking in through your eyes and ears and there's really no defense against it. None at all. You can't not think about it. Once you've heard it, once you've seen it, the meme gets inside you. And the harder you try not to think about it, the harder you do think about it. It becomes an obsession. It controls you completely. It changes your whole outlook on life, even if it's just in a little tiny way.