I stare dazed at the screen, cum on my hand, and click again. 'You won't last twenty seconds', it says. I groan. What? 'Play this game,' it says, 'you won't last twenty seconds.' I follow a mental cue buried in brain-fog, look at the time, note the seconds, click, and groan in pain. Thick-headed arithmetic lands me on fifteen seconds between click and cum -- perhaps twelve. Why did I look at the clock and why is my groin burning? I smack myself in the face. Spunk splatters against my cheek. The stinging brings relief, like needling out a festering splinter. I smack the other cheek, slam the laptop shut, and draw a deep breath. This can't be right. I wipe off my hands and cock, still flopping half-hard out of my trousers, open the laptop without looking at the screen, and hold down the power button until it shuts down with a deflating beep. While it's rebooting I make myself a cup of instant coffee with lots of cream and sugar. The urge for a cigarette becomes palpable.
I go to my porn stash, click on the video that gets me every time, and set the cursor to my favourite bit. Thin girl pumping her shaved lips. She's red and moist and dripping when the suction cup comes off. It's getting me hard and horny. Don't ask me how that is possible, I must have cum twenty times today. I start tossing off. Fifteen seconds later I cum, bone-dry. I fucked Sheileen seven times yesterday. Same thing -- instant finish every time. She thought I was needy -- she laughed. I wasn't.
I call Horton. It's pot luck whether he picks up or not. Coder turned gaming journalist, then back to coding when the market contracted -- calls himself a programmer. He's well versed in porn. He picks up. I had a one in seven-thousand chance. I avoid the small-talk -- he doesn't mind -- and cut straight to my complication.
"I've never seen that ad," he says.
"It's new -- relatively new. I noticed it only a few days ago. As far as I can remember."
"And you're that affected? In just a few days?"
"Yeah."
"You're craving sugar? Even tobacco?"
"Yeah."
"Jeezus. I've heard of nudging, but this is something else. What site were you on?"
"The big one."
"Which is 'the big one'?"
"Xcunts."
"Xcunts, right -- wait. Yeah. OK. What's your ad say?"
"You won't last twenty seconds. Big flopping boobs, cum geyser. Animated."
"No. I don't get it. Let me refresh. No, still nothing. And still nothing. What did you search for?"
"Do you need to know?"
"Ideally, yes. Ideally I should have your computer."
"Ah. You know, that's, eh, sensitive."
"I realise."
"Right." I clear my throat. "Try 'pussy pumping', that may lead you somewhere."
"Gah."
"I know you're not a pussy man."
He's typing. "Still nothing. Look, I'll see what I can find. I can't promise anything without your machine. I wouldn't be surprised if they dumped stuff on you drive. If I can't find anything, I'll let you know. And if I do find anything... Well, you'll hear from me anyway."
"OK. Thanks mate."
"No problem."
I decide to go to the store and get myself some fags. They all look the same. Just outside the store, I light a cigarette, inhale, and cough my lungs out but my body demands another drag. I cough again. My lungs burn. I must look like an idiot, bent over, holding a fresh ciggy like a virgin but coughing like a seasoned miner. I go home, make myself more coffee. Mingled with all the sugar and the lingering taste of tobacco it's sickening. I need a wank. Twelve seconds later I cum dry and crash into the settee. I tear up. I never tear up.
My phone's buzzing wakes me up from a sticky half-nap. It's a message from Horton:
'Found your ad. Don't know if it would work on me but not inclined to try. Couldn't find much in the code. I know someone who's into this stuff, might be more willing/able to help. Don't expect it to be free. I'll send you his number.'
I call Horton first. He says his guy -- Sierpinski -- is clean-ish. I call him.
"Hello?" Sierpinski's got a nasal but not unpleasant voice.
"Hello," I say. "This is Fredrick Bayes, a friend of Horton. Horton Hunter. He gave me your number."
"Yes?"
"It's about an ad I'd--"
"I don't do ads."
"I don't want you to do an ad, it's about an ad which, well -- how to put this? -- has had some, eh, deleterious effects on me."
"I don't know why Horton gave you my number. I'm not a psychologist."
"No, Horton thinks the ad might be, I don't know, illegal or something. That it might use some sort of illegal code or technology, making people addicted to stuff."
"Where did you see that ad?"
"On a porn site."
Sierpinski sighs. "I would need specifics..."
"Xcunts."
He takes his time to answer. "Yeah, I know them. They do experiment with grey areas. What's the ad look like? What's it do?"
"Well, for one, I crave cigarettes. I'm a non-smoker. And I used to drink my coffee black, without sugar, one cup a day. Now I finish a family-size jar of instant in two days, guzzle it down with gallons of cream and tons of sugar. And also -- how can I put this? -- I used to have stamina."
"Stamina?"
"Yeah, I could go for a long time before shooting."
"Shooting?"
Please don't make this difficult now. "Yeah, shooting, cumming. You know, orgasm."
"Right, orgasm."
"Now I cum in ten seconds..." Has the line gone dead? "Hello?" I say.
"Still here," he says. "Sounds interesting. Could you describe the ad?"
"Boobs flopping about, animated, cum geyser, greenish background, I think, 'You won't last--"
"Yeah," he interrupts, "You won't last twenty seconds. I've got it on my screen. And you say it does what it advertises for?"