My thanks to Omegapet-58 for the beta read and suggestions.
CopyrightΒ© 2024 by offkilter123
Four Days Ago
Perry "Plaid Jacket" Jackson (known to friends and family as PJ) looked appraisingly at his car lot (Plaid Jacket Jackson's Superior Cars and Trucks) from the sidewalk that ran parallel to the street in front of his dealership. PJ was constantly moving inventory around the lot and playing with different looks. You had to keep the place looking fresh and inviting. As the owner of the largest independent car dealership in Central Texas, PJ had an obligation to his customers and his community to present a positive image. He had learned that from his father, the previous Plaid Jacket Jackson.
PJ knew there were serious cracks in the foundation of his life and that those cracks would have to be dealt with sooner rather than later. PJ hated change as much as the next person and the thought of the changes that he was contemplating making, left him feeling unsettled and morose; two feelings to which he was unaccustomed. To take his mind off the tempest forming on the horizon, PJ reorganized the front sales lot.
Plaid Jacket Jackson's Superior Cars and Trucks was founded in the late '60s by PJ's grandfather, Peter. After spending a few years trying (and failing) to win over the hearts and minds of the Vietnamese people as part of Special Forces A-Team, Peter, had found himself back home in Jackson City, Texas, flush with cash and a limp in his left leg, courtesy of a 7.62mm round from an AK47.
Jackson City was located in Jackson County, about an hour's drive northwest of Austin, Texas. Founded by PJ's ancestor, Jeremiah "Buckskin Jacket" Jackson in the 1830s Jackson City had grown into a sleepy little village. Peter had looked around and had seen the future and had decided that, although Jackson City was a sleepy little village now, that would not always be the case. As Austin spread due to the University of Texas and the fact that Austin was the state capital, there would come a time when Jackson City would grow exponentially. Peter had to find a business that would grow as well. He knew cars and he knew killing, and although you could make a living with either one, he figured selling cars was the safer, smarter long-term play. So, he bought an existing car lot; a small dirt lot with "we tote-the-note" and "buy here, pay here" signs in abundance.
Peter's first upgrade was paving the lot so it was no longer a dirt lot. Peter's second upgrade was hiring Lara Pulver as a full-time salesman, although she kept referring to herself as a sales
person
. Lara was a gorgeous strawberry blonde with long legs and a high, firm bustline. A recent graduate of UT, she was unsure about what she wanted out of life. Although she had taken education classes at UT to become a school teacher, the more time she spent around kids as a student teacher, the less the idea of teaching appealed to her. What she never imagined was that she would be selling used cars. What she imagined even less was that she would marry the owner of a used car lot. Peter was six years older than Lara with a whole lifetime worth of cynicism after his time in Vietnam. But she brought out the absolute best in him and he loved her like he didn't believe it was possible to love someone else. They were a formidable team.
As time went on, Peter and Lara had a son, a boy they named Philip, followed by a daughter they named Penny. As Philip and Penny grew, so did Jackson City. Art galleries and cafes had sprouted as people discovered Jackson City and it was quickly becoming a bedroom community for the Texas state capital. As Jackson City grew, the car lot did not quite keep pace. Peter knew that although car sales were good, they should have been better.
Peter's father, Thomas, known as "Field Jacket" Jackson had been an infantry officer during WWII. He had seen action all over Europe and had come back to America with a chest full of medals and a German war bride. There is a strong Germanic culture and influence in Central Texas, so Bette Jackson was made to feel at home in her new land. Both children, Philip and Penny bore their mother's blonde hair and Germanic looks.
Peter eventually came to realize that working harder at the dealership was not getting him anywhere so he asked his father to meet with him to see if he had any ideas. They met at the Jackson County Country Club, where Field Jacket was not only a member but one of the directors.
Peter explained the situation and asked his father if he had any ideas about how to increase business. Thomas thought for a minute as he leaned back and sipped on his bourbon.
"Take a look around you, son. These are your potential customers. What do you see? Why would they drive to your dealership instead of another one? What would bring them in to see you?"
Peter had looked around the dining room. At that time, coats and ties were still required in the dining rooms of private clubs. It was the seventies and garish plaids and loud colors were the rule rather than the exception, when it came to men's suits and sport coats; especially at a golf country club. It also seemed to Peter that most of the clothes worn by the members of the country club were made from some sort of petroleum by-product instead of natural fibers. As Peter looked around the dining room, he had a flash of inspiration. He knew what Jacket to wear.
"You've given me an idea, Dad," Peter said. "I'll let you know how it pans out."
And Plaid Jacket Jackson's Superior Cars and Trucks was born. Taking a cue from a character named Herb Tarlek on a popular 1970s sitcom who claimed he purchased his clothes at a golf pro shop in Lexington, Kentucky, Peter soon began garishly dressing as a caricature of a used car salesman. Using himself in the ads and marketing and wearing the most outlandish sport coats he could find; Plaid Jacket Jackson became an icon in Central Texas. His commercials were funny and ridiculous. Peter was not afraid to poke fun at himself and refused to take himself or his commercials seriously.
And business exploded.