All politics is local.
***
Katherine sat with a stone face as they had lunch in her spacious backyard. She had just been delivered bad news regarding her bid for a newly vacant US Senate seat.
"Let's face it, the demographics have changed and we live in a very liberal state," Richard said.
Katherine shook her head. "Just a month ago I was leading in every poll. Now this?"
"Polls change fast these days," Richard said.
She wasn't impressed by his answer, and her face showed it.
"Give me one good reason why I shouldn't fire you right now?"
Richard shrugged it off. "Because you love fat balding men like me. Give me a break. These things take time."
"Really? I could have sworn that we're running out of time. But maybe I'm wrong about that."
"Alright, sarcasm aside, I still believe that our chances are strong. We've analyzed the polls and there are still enough swing voters who would come to us. Plus, support is still soft amongst the other candidates."
Katherine nodded. "Fine, but first, I'd like to know why I'm not blowing away the competition with the female vote, given that I'm the only woman in the race."
"Doesn't matter that you're a woman," Richard said. "Just look at the most recent primary for the New York mayoral race. A lesbian candidate lost the gay vote to a straight white man. People don't vote based on what's between their legs. People usually vote with their head or heart."
Katherine gave a soft sigh, leaned back for a moment, then took another bite of her lunch.
"So what's the plan? Do you even have one?"
"We have options."
"Like?"
"More speeches to the LGBT movement," Richard suggested.
"We did that last month. It didn't help."
"Then more fundraisers from high profile donors. We're getting beat by television ads. We should focus more of our resources there."
Katherine shot a frustrated expression. "Are we moving to the left or right?"
"Look, this takes time. Right now, we're in the midst of a national electoral shift. Everyone hates the establishment and they want something new."
"Then what am I paying you for? Find a way to make me
new
again."
"Maybe there's something," Richard said after a brief thought. "It's an idea I've had these past few days. I wasn't sure if you'd be interested or not."
"I'm listening. At this point, I'd try anything."
"Right now, the liberal electorate is riding high with their support for the gay rights movement. So, we give them what they want. A lesbian candidate."
Katherine gave a confused look. "I don't think I follow."
"We create small innuendoes which will be picked up by the media. Make them think that you're a closet lesbian. When you get asked about it, you can politely deny it, while giving your trademark statements on women's rights."
She gave a long hard stare, followed by a forced smile. "Richard, I like you, so I'm going to pretend you didn't just say that. That might be the most ridiculous thing you've ever said."
"You weren't complaining when I made you mayor, twice."
"Touche," she conceded.
"Just think about it, Kathy. You're beautiful. I mean gorgeous. A lot of men voted for you just because they think you're hot. And you're a media darling who's a great speaker. A story like this would get you more media attention than all of the other candidates combined."
"It's tabloid fodder," Katherine replied.
Richard leaned in. "But it's also great PR. It's all free. It won't cost us a dime in media buys. They'll be running this story morning and night."
"Of all the crazy ideas you've had over the years..."
"I only suggest them because you love hearing them."
Katherine gave a playful, yet dismissive look. "Okay, suppose I agree to this plan. How would it work?"
"Simple. You would be outside doing normal things, but with another woman. It would be staged, but not too staged. We'd want this to look as natural as possible. I have a few contacts in the local media, and I'll make sure this story gets picked up."
"And who would this woman be?"
"Someone of my choosing."
Katherine raised an eyebrow. "So my political career will be in the hands of some random person?"
"No way. I'm a step ahead of you on that. We need someone special. Someone who'd know what to do, and how to sell this. We'd need a professional on how to reshape your image."
"Sounds a little vague."
"Do you trust me?" Richard asked.
"Of course I trust you."
"Then take my advice on this. In these tough political times, it wouldn't hurt to try a new strategy."
Katherine gave a half shrug. "It's certainly a novel idea. I'll give you that."
"Then you'll do it?"
"I'll think about it. No promises. We'll continue on our current path and see how the polls look next week. Then I'll let you know."
Richard smiled and took a drink. "You're a risk taker. Of course you'll do it. I'll make the arrangements later this week."
"This better work," Katherine replied, shaking her head.
***
In many ways, Katherine was perfect for the political circus. She had all the skills for it. Her father was a prominent businessman. Her mother was a novelist and a motivational speaker. It just so happened that Katherine was born with the best traits that her parents had to offer.
Those traits also made her competitive by nature. In high school she ran for class president, and she made sure no one could beat her. In college, she excelled in the debate team. In law school, she won the moot court competition.