The Manager
July 27th, 1998
I'm perplexed when my star employee -- a girl aptly named Penny -- comes to my office and says she wants to quit. She begged for this job months ago. I took a chance, enamored by her charm and potential, then trained her even though she had no experience with sales.
Penny is my best employee ever. Literally. Ever. Her first month was slow, which was to be expected, but then her output skyrocketed, surpassing sales people who've done this kind of work for decades. As she sits in my office, I attempt to plead with her.
"Business is booming," I say. "Do you want more commission? If you're trying to get leverage, all you had to do was ask. We can negotiate a new contract. No need to play games."
Penny smiles. "Some things are worth more than money."
"Such as?"
"Integrity. Moral values."
Her arms fold while sitting upright and she touches her shirt, at the center of her chest. I see she's wearing a gold necklace and I'm certain there's a cross beneath her shirt. Why else would she be touching that area while talking about moral values? A wholesome girl, indeed.
I have an idea why she feels this way. Here's some context:
-- Our company makes/sells designer clothing and undergarments.
-- I'm a local branch manager in a middle-class neighborhood (bordering on upper-middle class).
-- Penny was hired to join our new door-to-door sales program, selling products and providing custom service to housewives who are home during the day.
My guess is that selling lingerie has taken its toll on her. Looking at her sales sheet, Penny is a marvel when it comes to selling erotic undergarments, which is the last thing anyone expected from her. Even our most veteran saleswomen sell mostly outdoor and office clothing.
But the girl in front of me? What is her secret? What's she hiding?
"Did another company offer you a better contract?" I ask.
"Actually, I'll be jobless after this. I'll go back to living with my parents for a while. I want you to know that I really appreciate this job. Thank you for hiring me. Thank you for taking a chance and training me. I'll always appreciate you."
"You're my star employee, you know."
"So I've heard."
I can't let her go. Not so easily. I'm even more curious about her.
Our top clients are the women who run this community. The pillars of our society. PTA leaders, school board members, women who manage religious events. The backbone of any small city.
For years they've been loyal customers because they need to look presentable. We sell quality office clothes, dresses, homewear, and anything needed for formal events. But it was Penny who found a way to get these women to spend big bucks on everything, especially lingerie. Innocent young Penny making these sales -- who would have thought?
I lean forward. "You said you're grateful because I hired you."
"Yes, and I always will be. I've had a great experience."
"Do me a favor, tell me your secret. How are you bringing in so much money? You're outselling everyone by leaps and bounds. How?"
Penny tenses, her hands clasp. "I pray a lot. Maybe that helped?"
"You think so?"
"Have you ever tried it?" she asks.
"Everyone in the business world has tried praying. The results are wildly inconsistent. Come on, I'll write you the best recommendation letter if you're looking for another sales job."
"It's complicated," she sighs.
Yes, she's hiding something. Her body language gives it away.
"Let's make things easy. I'll give you $10,000 right now, if you tell me your sales strategy. Something that can be replicated. One time offer. Non-negotiable."
The offer I'm presenting is worth every penny (no pun intended). If I can maintain these sales without her, the offer would pay for itself. That's how much business she's bringing in. It makes me look good with the corporate office.
For someone of Penny's age, the offer is irresistible. Her eyes light up, clearly this is the last thing she expected to hear when quitting a job.
"Did you say..." Her voice trails off. "Are you serious?"
"If you have a comprehensive sales strategy, then I want it. It has to be legal, of course. I'm assuming you aren't blackmailing these women into buying products."
"No," she says, shocked then amused.
"Do you have a strategy? Did someone teach you something? Something you learned that you made into your advantage? You're a smart young woman, what's your secret?"
She sighs. "It's not something I can easily explain. I shouldn't even be saying this."
"I'm offering a great bonus."
It makes her think. She considers it. $10,000 would do wonders for her life.
She takes a deep breath. "I used to be awful at sales, but I worked really hard to improve. I studied, memorized little details about the products, and I worked on my confidence. Everything changed when I knocked on Mrs. Clinesmith's door and she answered. Do you know her?"
"The local PTA president for the last four years. Regularly attends school board meetings. She spends roughly... I'd estimate... $400 - $500 a year at our location. Thanks to you, that number went up significantly. Of course I know her."
"Did she prefer female employees?" Penny asks.
"I believe so. Why? What are you hinting at?"
"All I'm saying is, Mrs. Clinesmith knows what she likes."
"And you used that to your advantage," I say.
"It's complicated."
"Make it simple. Tell me about your first meeting with Mrs. Clinesmith."
"Alright, sure," she says. "It was supposed to be another sales pitch. To be honest, I used to think the door-to-door program was kind of stupid. Sure, I made a few sales, but it didn't seem worth the effort.
She continues, "There I was, with a rolling suitcase full of items and brochures and coupons. And there was Mrs. Clinesmith, a prominent woman in society. Tall, commanding, beautiful. I felt like a fool attempting to solicit her. Who was I? Why would she give me the time of day? She regularly goes to the shopping mall anyway, where skilled employees are happy to assist her.
She continues, "Before I could say a word, Mrs. Clinesmith smiled and asked what this was about. I was upfront with everything. My name. The company. The new door-to-door sales program. I thought she'd dismiss me, but instead she seemed receptive. She inquired more and I gave the sales pitch which I had perfected at that point.
She continues, "When Mrs. Clinesmith invited me inside her home, in many ways, that was the moment my life changed. There were two friends in the living room. Coffee and pastries were on the table. At the time, I didn't know who they were, but I later learned that they were fellow PTA moms. Prim and proper. There was a pair of panties on the floor, too."
"Why do you mention that?" I ask. "The panties."
"It was an odd detail. I mean, really odd. These are respectable ladies, and there was something like that laying on the floor? One of the ladies was wearing a skirt. It piqued my curiosity. I ignored it as Mrs. Clinesmith brought me into the living room to meet her friends. After brief introductions, I did my sales pitch again. They looked at me like I was a student giving a presentation. It felt like an appraisal of me, instead of the products. Their eyes were all over me. Going up and down. Do you get what I'm saying?"
"That's the secret?" I ask. "Standing there and being cute?"
She winces. "It's more than that."
"I'm offering you a generous bonus. If there's more, I want to know."
"Well, I was offered money by Mrs. Clinesmith to model a sundress. The one inside my rolling luggage."
This takes our conversation to a new level. One I hadn't anticipated.
"That's the kind of thing I want to hear," I say. "Tell me about that."
"My sales in the previous month weren't great, so I was desperate to sell. And I wanted to impress these women because they obviously had money. They were really nice to me, also. Mrs. Clinesmith said she was interested in making a purchase, but didn't feel like changing her clothes. So she offered me $50 to wear the sundress and model it for her, with a promise that she might become a regular customer of mine."
"Did you do it?" I ask.