After several months of post-production, and three successful test screenings, "Operation Zenith" premiered at the Director's Guild Theater on West 57th Street in New York City in advance of its release on Earth Day in the United States. After the film concluded with a standing ovation, Malcolm, extremely handsome in a black tuxedo, took the stage and thanked the audience. "This is a project I was very proud to work on, and I'm really happy you enjoyed it. Tommy was great to work with, and it's a shame that he couldn't be here with us tonight--a certain singer might have something to do with it," he joked. "However, this film would not have been made without the creative vision, tireless passion and beautiful spirit of the leading lady, who's also *my* leading lady: Miss Ashleigh Lillian Kirby."
Ashleigh walked towards the microphone wearing a loose-fitting grey dress made of sustainable fabric. After kissing Malcolm, Ashleigh thanked the audience for appreciating the film and the message she tried to send.
"What will it take to wake the world up? That's the question my character asks in this film, and that's the question I ask tonight. What will it take for all of us to come together to solve this crisis? What will it take for each and every one of us to realize just how precious this planet is? Climate change is the greatest challenge of our time, and we need a mobilization, across this nation and around the world, to conquer this challenge. We must all rise up--"
As she lifted her arms to emphasize her point, both of the thin straps on her dress suddenly snapped, and the audience gasped; Ashleigh had no underwear on, and was completely bare except for her grey shoes and a silver bracelet on her left hand. As cell phone cameras snapped furiously, Malcolm ran towards Ashleigh to usher her off the stage, making sure to grab the dress from the floor as they raced to the back.
Some members of the audience wondered if the incident was some sort of intentional publicity stunt, a callback to the nude ad for Artists United for Climate Awareness; indeed, the next morning the New York Post, assuming the incident was deliberate, plastered a photo of Malcolm's arm covering Ashleigh's pale breasts above the headline "POLAR BARE: Eco-woke Aussie model Kirby sheds her clothes for climate--again!" If it was a publicity stunt, it certainly worked; "Operation Zenith" became an international hit, grossing $415 million worldwide.
A week after the film's US release, Variety directly asked Ashleigh if the incident was a publicity stunt. The model/actress/activist/screenwriter replied with a smile:
"Well, it's certainly now the most famous dress in the world, is it? Or should I say undress?"