All the seats around the massive oval conference table were occupied except one. It was a stylish conference room located just six stories from the top of a skyscraper and provided a panoramic view of the downtown. The trendy graffiti-inspired paintings by a living but high-dollar contemporary artist, the prime location, the state of the art audio-visual system, and the floor-to-ceiling glass walls that could be transformed from a smoky grey to complete transparency with the flip of a switch were all purchased before the economy tanked. In those days, the major concern of the PR MAX marketing and public relations agency was strategic business development (i.e. accepting clients to maximize the prestige and long-term profitability of the firm.)
Now the firm was struggling, and an emergency meeting like this inspired dread. The tone was muted as people engaged in whispered conversations in pairs and small groups. A few sat quietly starring out the wall of glass at the dreary day beyond the rain-beaded window. It was a day in synch with the group's mood. All were worried that the meeting would be to prepare them for lay-offs. As it was, most of them were making a fraction of their usual earnings because bonuses and commissions made up a considerable portion of their compensation.
Finally the boss arrived to occupy the final seat at the head of the table, and began the meeting. Genevieve Larsen was a founding partner in the firm, and her drive was largely the reason PR Max had not gone under months ago. She always seemed to pull in enough accounts for them to keep paying the bills. It was evident to all that she was not just driven in business. Most of the employees didn't believe the rumors, which happened to be true, that she was fast approaching 60. The only readily notable sign of it was that her lustrous, thick, and fashionably styled head of hair was entirely silver-gray. The woman exercised and practiced yoga fanatically, and had a dietary regiment that was Spartan. As a result, she had more energy than some of the interns, and she had the lean athletic body of a professional tennis player.
"Sorry for calling you together on such short notice, but you'll be happy to know that I am not here to announce lay-offs. We have a great opportunity to pull in a new account, but I need to assemble a team quickly. I've called you here to solicit volunteers for this team." Genevieve said.
As expected, before she had finished the word "volunteers", every hand in the room was up. That was how eager everyone was to gain the income and job security implicit in working on a new account. It was interesting that no one seemed to be concerned that she was asking for volunteers instead of just picking her team as was the usual practice.
"Hold on now, and hear me out before you volunteer for something you might regret. The account is a relatively new but prosperous international chain of clothing optional resorts. Because many of the locations are in countries where a comparatively strong dollar is making tourism relatively cheap, and because they attract a wealthy clientele, this company seems to be thriving despite the economic turmoil. At the client's request, I will take a small team to the flagship location south of Cancun for four days. They want us to be thoroughly familiar with them when we build our concept, and don't want a team putting together advertising a thousand miles away without knowing who they are and what their strengths are. Three days will be spent getting familiar with the resort and constructing our marketing concept, and on the fourth day we make our pitch. They are giving us an exclusive opportunity to make a pitch of a marketing concept for their Nude Day Extravaganza festivities, and, if that works out, we may be contracted for all of their marketing needs. This is ours to win - or to lose. It's all about making a good impression and giving a smooth pitch.
"I need to put together a team of five other people, ideally. The resort told us they would comp us three double rooms, and our firm is unwilling to pay for more for fear of appearing to the Board as though we are financing a junket in a severe recession. Not to mention, we would have no guarantee that the expense would pay off. This means we'll need to double up to maximize the size of the team. So, if we can get the right even number combination of men and women, we can fit six.
"Now we get to the catch. While clothing is optional for the resort's guests, the owner/CEO and most of their board are long-time nudists, and built the chain from a single nudist colony. You all know the rule. We dress like our client. The client wears a suite, we wear a suite; the client wears a polo, we wear a polo; and if the client is completely nude, we go completely nude. We need to make a good impression, and so I only want people who will be able to function as professionals in their birthday-suit. No one will be forced to go, but, if you volunteer, you need to be capable of showing a relaxed and confident demeanor without a stitch on. Take a look around this table. If there is anyone you see who you would be traumatized to see you naked, or to see naked, you shouldn't volunteer. Think about it thoroughly because freaking out and staying in your room the whole time, or doing one of these numbers (she put one forearm across both her breasts, the other hand over her pubic region, while squatting and hunching to feign the action of embarrassedly covering up) is not an option. Putting together an outstanding pitch with three days to research and prepare our storyboards will be tough, so I want as big a team as we can manage, but think about this seriously and send my assistant, Elena, an email if you are still interested. Think quickly though. I need answers from those who would like to go by close of business today. Now, are there any questions?" Genevieve solicited inquiries.
"Yeah... Let me go on record as saying that I not only volunteer to go, but, if you have an odd number of ladies, I am willing to go co-ed with any one of them. ... you know, for the firm" Said a pitch man named Josh Fanton in a mock tone of sincerity with hand to chest in an attempt to conceal any hint of lecherousness. "In fact, it occurs to me that if we're all going to be nude the whole time, why even worry about whether rooms are segregated by gender?"
"I don't think, in good conscious, that I could subject any of the female staff to you, Josh, and I think that's enough said on that matter." Genevieve made the jibe in a good-natured way.
Genevieve had been almost certain that Josh would be a volunteer. Self-confidence, particularly in his body, was not among Josh's problems. She knew from doing yoga at the same gym as Josh worked out in that he was extremely well-built, with six-pack abs and a lean muscular physique. Still, she wasn't certain she should take the twenty-four year old marketing man. He could be a little prone to cockiness and self-centeredness, though he was not a bad guy. He was certainly personable and confident, and was outstanding at interacting with clients. He had that charismatic ability, often seen in politicians, to make a person he was speaking to feel special. However, he was also known to have a libido that was not well under control, and Genevieve did not know how he would respond to such an environment. He was probably the one person in her department that she feared might be too comfortable being nude.
There were a few mundane questions about things like per diem, and then the meeting drew to an unceremonious close. People filed out of the conference rooms in small groups discussing, in hushed tones, the various pros and cons of taking the job. It was clear from the comments of some staff members that they would not be participating. Representative statements were: "My husband would kill me if I did something like this." Or "I'm not a prude, but I don't know how you could ever be comfortable again working with a bunch of people you spent so much time together with naked." However, there were many others whose concern about staying in work far outstripped the embarrassment of being nude with co-workers.
Most of the volunteers had replied by lunchtime of the day of the meeting. A few later awkwardly retracted their commitments when either their nerves or conversations with others caused reality checks to set in. In the final count 10 of the 24 employees said they were willing to participate. This was twice as many as Genevieve could take, and the task of weeding them down was no simple matter. There were always trade-offs and compromises to accept. She had to make sure the requisite professional skill sets were covered. She needed at least one graphic artist, one copywriter, someone competent with operating /fixing high-tech equipment, a capable photographer, a project manager, and a pitchman.
She also needed to be concerned with the personality traits of the people selected. She needed a mix detail-oriented people, gregarious people, and people capable of making snap decisions well. In Genevieve's experience it was a rare person who met all three criteria. There were also valuable personal skill sets such as language fluency in Spanish to consider. If all that were not enough, she needed a team that would make a good visceral impression with the clients. Genevieve had done her research, and, all else equal, she tried to pick people with things in common with the owners. With such a small team and a limited pool of volunteers, this meant that Genevieve needed people that delivered multi-faceted benefits to the team, even though it sometimes required her to make compromises on items that she thought she wanted from each member.