When she receives an exclusive email invitation to participate in a fascinating contest, Mariah Stanley feels like things might finally be looking up. At age twenty-five she is still single and unattached, and stuck in a go-nowhere job, when out of nowhere comes this exclusive offer. Personally addressed to herâit didn't seem to be your run of the mill spam. She wants to believe there is more to it. It's come at just the right time; just as she needs some good news. So, contrary to her better judgement, she takes it at face value.
"Be a Starlet!" the banner exclaims. "Exclusive offer! Grand prizeâa career-launching part in a feature film! Plus âŹ1 million!" According to the blurb, contestants must meet certain prescribed challenges, to be verified by digital video submissions. It goes on to say, "The challenges have been designed so that the contestants can demonstrate their 'confidence and courage, resourcefulness and determination.'" Curious, and flattered to be among the chosen, Mariah decides to respond. "Potential entrants," it reads, "must submit a short video entry form." So, following the instructions, Mariah pulls out her phone and begins.
Standing before her full-length before a mirror, she is not so pleased with what she sees. "Scraggly and grubby," she mutters. "Hardly starlet material." Flinging open her closet, Mariah selects carefully and changes into her nicest suit, all clean and pressed. Then she fixes her hair, which takes a while, and does up her face. It's been so long since she's worn any amount of make-up, that that takes the longest. Still, when she's done, and steps in front of the mirror again, she is pleased. "If you're going to do something, you may as well do it right," she mutters to herself, encouragingly. Mariah raises her phone, on camera mode, and deliberately begins again.
"Film yourself in front of a mirror," the directions read, "while providing a full description of yourself, including..."
To Mariah it seems sort of like a dating site profile. "Hello!" she begins, smiling broadly and carefully lowering the camera away from her face. "I'm Mariah Stanley; age twenty-five. I'm five four and weigh one seventeen. As you can see," she says, giving her head a shake, "I have light brown hair,"âshe certainly wasn't going to admit to having what she usually called mousy-brown hairâ"and hazel eyes. My vital statistics are: 32, 26, 34. My own favorite feature is my muscular legs, and least favorite feature is my bust, because I think my boobs are too small. I work as a retail clerk in an up-scale women's clothing store. I went to college for two years but haven't yet gone any further as I don't know, yet, what I want to pursue." Mariah really had to think about the next few categories. She doesn't want to sound as boring as she often feels. "My main hobby is drawingâart, and my favorite pastime is working out at the gym. I like romantic stories, and dislike rap music." Giving a little flourished curtsy, she giggles, "And that's all folks!" before stopping the recording.
Mariah hums as she downloads the entry documents that need to accompany her video profile. Entrants are required to check "I agree" to having read and understood the rules and regulations, as well as checking off the box that indicates which language they would like to receive their correspondence in. Momentarily struck by the vast array of language choices given, she thinks, "It really must be a global, international contest." She checks the box for English then doesn't give it any more thought.
There is the ubiquitous link to a jpeg containing a comprehensive explanation of all the rules and regs. It is a long, involved document that includes the following section: 'Upon elimination, the contestant agrees that all of the submitted material becomes the property of the contest organizers for use by them at their sole discretion.' It's unlikely that anyone actually reads through all of the legalese bullshit; certainly, Mariah did not.
However, if she had looked at it more closely, she probably would have realized that the whole thing actually seemed more 'con' than 'contest'. Certainly, to most clear-thinking people it was an obvious scam, but, as P. T. Barnum allegedly said, "There's a sucker born every minute." Notwithstanding, even intelligent people suffer the occasional lapse in judgement, and sometimes simple pride prevents them from admitting to, or even seeing, their mistake. Consequently, regular people often perpetuate a blunder by deluding themselvesâbelieving that everything will work out fine in the end.
Really, it was a brilliant scam. Using legal and quasi-legal means theyâwhomever 'they' might be; some person or persons hidden deep within the labyrinth of the webâhad compiled a list of over a million candidates. Every one of them women aged 18 to 28 who had: a) visited a certain on-line sex toy siteâjust visited, not even necessarily bought anything; b) checked out an on-line 'Find-a-friend' hook-up site; and c) visited one of several identified porn sitesâsites focusing on MILF, bored housewife, and/or office sex. After that it was easy, in the modern world of telecommunication and social networking, to send out e-invitations inviting all of them to participate in "this exciting new contest!" If only a tenth of a percent of recipients responded that would be thousands. The mysterious 'they' must have been cackling with glee.
That initial email proclaims that the recipient is one of an exclusive group that has been chosen to receive this invitation to apply for entry into the contest; implying that each of them is one of the lucky few who have been personally selected as potential candidates. It promises the eventual winner riches and fame. Claiming to be funded by 'the industry', they require no monetary outlayâunlike some scams making the rounds. No, they ask for no moneyâno entry fee, only video-documented evidence of the entrant having completed the challenges.
The accompanying blurb only hinted at the nature of the challenges, saying they will foster and promote confidence and courage, resourcefulness and determination among the contestants, as well as helping them 'establish attitude'. The challenges areâallegedlyâdesigned to allow each participant to demonstrate his or herâof course, there were no male entrantsâself-esteem, pride, sense of adventure, bravery, resoluteness, and further the development of same. The description went on to describe how the contest would proceed.
The challenges will be issued individually, once the participants are successfully registered. Faces, in the images, of anyone except the contestants must to be avoided or obliterated. All challenges are time limitedâentrants are instructed to, "Send your verification of task-completion within 72 hours of the challenge being issued." The video-clips are to be uploaded to the contest site via a secure link, and receipt of verification will be confirmed with the issuance of the subsequent challenge.
When she receives the confirmation of acceptance, accompanied by her first task, in her inbox, Mariah is rather flattered and encouraged by the apparently personalized remark.
"Your profile suggests that you are an ideal candidate. Best of luck!"