"Oh you're not going to wear those tatty old things again are you, Dani?"
That's how it had started, my wife and I were preparing for our summer holiday and the subject of new clothes had cropped up. Of course like any woman my wife saw the annual holiday as an opportunity to refresh her wardrobe, whilst I being a typical man was happy with the same old clothes year in, year out. I'd just confirmed as usual that I didn't need anything as the swimming costume I'd worn previously would be fine. My wife seems didn't agree.
"They make you look so old and you know, Bermuda shorts to your calves is just no longer fashionable. We'll go into town on Saturday and get you something more up to date." And that was the end of the conversation and how I found myself trailing my wife in the large department store on Saturday morning.
I wasn't paying particular attention to where we were going so I was surprised when we stopped in the middle of the ladieswear. A woman in her late thirties spotted my wife and walked straight over.
"Good morning Linda," she began, clearly she knew my wife but then that didn't surprise me with the amount of shopping my wife regularly brought home. "How can we help you today?"
"Oh it's not for me Laura, it's for my husband Dani today." She waved in my general direction.
"Hello," I mumbled.
"Pleased to meet you at last, Dani." Laura's grip was firm as she shook my hand. "And what is it you need today?"
"He needs new swimwear for our holiday," my wife piped up immediately giving me no chance to speak for myself.
"Oh, no problem, what sort of holiday is it? Beach or pool?"
"Both," my wife replied quickly. "He needs both, he hasn't had a new pair all the years we've been married so I think it's time for something new and more in keeping with the modern look."
"Indeed," agreed Laura. "Well we have a large range here in store. What size are you, Dani?" She looked at me expectantly, her eyes sparkled and I caught her tongue running over her lips subconsciously.
"Um, I'm not really sure," I admitted. I worked out regularly so wasn't overweight, one reason I'd been able to hold on to my old wardrobe for so long.
"Oh, no problem. Linda, why don't I get one of the juniors to take you over to the menswear department and show you the latest stock and in the meantime I'll get Dani measured up."
"Oh, thank you Laura, I knew I could count on you," my wife smiled as Laura motioned for one of the young blonde assistants to come over.
"Ginny," she began as the girl who was only in her early twenties approached. "Could you go with Linda to the menswear and help her pick out some suitable swimwear for her husband here? He'll need some beachwear and something more appropriate for the pool too. Thanks."
With that my wife was led away whilst Laura took my arm and escorted me towards the changing area.
"Let's get you comfy in here, then Dani and I'll measure you up."
"Um, Laura, shouldn't we be going to the men's changing rooms?"
"Oh it's fine, Dani, we do have some curtains you know. Anyway, I'll be looking after you." We entered the women's changing room and Laura pushed me into the first cubicle, turning briefly to tug at the curtain doorway. I'd noticed a couple of ladies in the changing area standing in front of mirrors admiring new jumpers, both of them turned and stared at us as we entered, but said nothing when they realised Laura was there.
"Let's take these off then," Laura began unbuttoning my shirt as I stood almost helpless in the small cubicle. It only took her seconds and then she pulled it down my back and off my arms. She quickly folded it and placed it neatly on a small stool before turning her attention to my trousers.
"Um, I'm sure I can," I began but Laura was quick, she undid my belt and fly and quickly bent down taking my trousers with her. Before I could say more they were puddled around my ankles and with Laura kneeling between my feet only my threadbare boxers separated her face from my genitals.
"Oops, silly me," Laura laughed as she tried to remove my trousers. "Should have taken your shoes and socks off first really, shouldn't I? Never mind, sit yourself on that chair." She all but pushed me into the seat in the corner of the cubicle. Once sat she lifted one foot at a time and quickly removed my shoes and socks and then pulled off my trousers. She stood and again neatly folded my trousers with expert hands while looking at me and smiling. Her gaze wandered to my underwear, oh gosh I hope they weren't revealing too much I thought. Once my trousers were neatly placed on top of my shirt I thought that Laura would be able to measure my waist.
"Up you get then, Dani." Slowly I got to my feet and jumped when she put her hands on my hips. "Just these to go then," she casually announced.
"W Wait," I moaned, "surely you don't need to take those off too just to measure my waist?"
"Dani, I need accurate measurements to make sure your swimwear fit properly. Now, no need to be embarrassed, I'm sure you haven't got anything that I haven't seen before." Her hands teased at the waistband of my boxers. Damn, was she going to strip me completely naked here in the ladies changing room? What would my wife say? Oh no, what if my wife returned whilst I was like this? I felt her thumbs hook into the waistband. Was she just going to pull them straight down in one go? Oh please. But no instead her hands moved toward her until her grip on the fabric tightened and she pulled the front of my underwear straight out, away from my body. I felt cold air on my balls as the soft, warm cotton was lifted away from my skin. I looked at her face but she was no longer looking at mine. Instead her eyes were peering downwards, down into my underpants. I glanced down too. There was my cock curled up in a nest of hair, hanging for the moment in a relaxed position. Oh please God don't let me get an erection I prayed silently.
At that point Laura once again dropped to one knee, her hands still holding my boxers away from my body, but now her face was inches away from my groin. She teased the cotton down slightly and more of my pubic tufts were displayed. I caught sight of a big smile on her face as she slowly tugged my underwear further down, inch by inch she seemed to revel in revealing me until the shorts were at my knees and my bare cock was in her face. I could feel her breaths now, blowing gently across my shaft. She let out a large sigh as she completed the movement and dropped my underwear to my ankles. Not letting go of them though, Laura pulled them forcing me to lift first one foot then the other until I stood completely naked in front of her. Only then did she stand up and neatly place my last piece of clothing on top of the rest.
"Just need to get a tape measure, I'll be right back," she announced bringing me back to some form of reality. I finally brought my hands over my groin as she casually picked up my pile of clothes and walked out of the cubicle. The flimsy door didn't fall properly closed behind her and with her hands full of my clothes she couldn't pull it to. A customer stood outside, waiting it seemed for a friend to try something on, but she turned as Laura exited and then smiled as she realised the curtain door was now left with a gap at the side. She shifted her weight on her feet and turned slightly towards me to get a better view. Her smile grew and feeling exposed to a new voyeur I felt another feeling, something else was starting to grow too. I grasped my cock in both hands to cover it from the woman's stares.
Fortunately Laura rapidly returned with her tape measure and she closed the curtain behind her, but not before the woman outside had a complete view of me standing there naked holding myself.
"Here we are, Dani. Won't take long to get you measured. Now please can you hold your arms out to the sides for me?" What? She wanted me to uncover myself? I know she'd had a good glance at all my bits when she'd pulled off my underwear, but to just stand there with my arms in the air whilst completely naked was going too far. But she was insistent.
"Come on, Dani, lift them up." I gave in and again she kneeled on the floor by my feet, her face hovered next to my now seriously twitchy cock. Please don't let me get a full erection I prayed again. She took the tape measure in one hand and passed her arm behind me. This brought her face even closer as she moved her other hand around the back of me to take hold of the tape and pass it around my waist. I felt her forearms brush my thighs. Then the inevitable, her short arms would only just reach behind me and as she stretched her nose pressed against my abdomen. I felt her warm breath blowing down my cock which twitched even more as it thickened. Then it lifted slightly, only very lightly, but enough, the tip of my cock raised and brushed her chin.
"Oops," she giggled and I felt her wet lips touch my shaft. Then she managed to grab the tape in her other hand and finally pulled it around my waist. She sat back on her heels as she manoeuvred the tape so she could measure my waist. My cock was firmer now and sticking out straight in front. It was poking directly towards her, merely inches from her mouth. Laura though continued with the tape measure. She noted my slim waist and then slid the tape down to my hips. I felt the hard plastic tape settle on the top of my butt, all the while it seemed that Laura just stared at my cock which held position while she finished obtaining my measurements.
"Good," she finally spoke as she let go of the tape and then began the process of curling it up into a roll. She remained kneeling in front of me. "I think we'll start with a small size. I'll go and let Ginny know and see if your wife's picked out anything she likes." She stood to leave the cubicle once again.
"Um, can I get dressed now?"
"What's the point, Dani? You will need to undress again to try things on for size, don't worry, I put your clothes safe behind the till." That's when I realised that she hadn't returned with my clothes, only the tape measure, I was trapped in the changing cubicle with nothing to wear at all. Laura stood outside the cubicle about to pull the curtain in place when one of the women asked for something in a different size.
