With a clink, the can fell into my shopping cart, briefly muffling the tune of the easy-listening music in my ears. It bounced a bit before coming to rest gently against the bag of carrots that sat behind it. I looked up, smiling - not at anything in particular. Today was good. Today, I'd get my groceries for the week and spend some quiet time alone, finally off of work. It'd been so long since the last time I was able to simply be with myself, quiet and mellow. Another day, unassuming as the pile of mundanities that sat in my cart.
I was always an introvert. I strolled the aisles looking for the tea I liked, noticing as other shoppers came and went around me. Something about the idea of constant human interaction annoyed me; the lack of privacy, the constant motion, the constant speaking...
A woman bumped into me from behind, enticing a sudden squeak of surprise from my lips.
"Ah! I'm so sorry," I gasped, even knowing it wasn't my fault. "My bad!"
Her black hair bobbed a bit as she stopped in her tracks, yet said nothing. The woman stood perfectly still, regarding me as if I'd just spoken to her in a foreign language - a mix of confusion and discomfort. The gaze she gave me chilled me to the bone.
"Are... you okay?" I asked. Still she said nothing, merely tilting her head to the side and turning away from me, basket in hand. It was full of nothing other than bottles of water - dozens, easily, all the same brand. Within seconds, she was gone, leaving the aisle for... wherever she was going. I blinked, standing still and confused for a moment. Something... something about my eyes felt off. Speaking to her was taxing - more so than usual. I wanted to sit, take a rest; quickly my mind caught up to me, forcing me to shake my head. Why would I sit down in the middle of a grocery store's... canned food aisle?
Before me, on the shelves, now sat boxes of cereal. I knew there'd been canned fruit there just moments ago - I'd bought one! - but now there was no trace of them. Maybe I lost focus and wandered. I... I did that sometimes, didn't I? With some strange caution I tilted up towards the information board above the aisle.
"CREEE", it read, the letters fuzzy and hard to make out. I rubbed my hands against my eyes, trying to focus and make it out. The more I strained, however, the more I found myself unable to comprehend the words. I could read them, and yet they made no sense, shifting and moving like they were floating on water. "CRLEELEELEE." "CERE." "EEEEEEEEEE."
My eyes darted from side to side, then down to my shopping cart. Despite the strangeness, I still recognized it and its contents: cans of fruit, some produce and bread, flour for baking, all arranged neatly above the wire lattice of the cart. With creeping, sinking realization, I noticed the branding on each and every thing in my cart was nearly identical; black labels, heavy white text, few designs or images to speak of. Surely mistaken, I picked up a loaf of bread and rolled it over to look at the label, contents sagging strangely in my hands.
"B", it said, the label minimal and difficult to see clearly. It was trying to crawl away from my gaze, it felt, my eyes struggling to even pin the soft object to examine it. Was I having a stroke? I quickly felt the sides of my face in search of any numbness to no avail. I... I needed help. Though the thought of having to bring the matter up with others pained me, I had no further recourse; whatever was happening to my head was not normal. Leaving my cart where it sat, I left the aisle - whatever it was - and searched for an employee.
For the middle of the day, the market was starkly quiet. I'd expect a few people to be milling about, groceries with them, but as I peered out into the more open walkway I found scarcely two people, both looking away from me and minding their own business. Electric lights hummed uncomfortably loud above me, the easy-listening music now beginning to grate on my frightened psyche. Deliriously, I stepped out into the rest of the store, in search of someone - anyone - to speak to. Maybe the woman from before - she must be nearby.
My feet sounded deafeningly loud compared to how quiet the market was as they clicked along polished, pristine floors. Each of the signs I passed espoused the same nonsense writing as the bread in my cart and the label above the other aisle; jumbles of letters, symbols, and colors, yet fuzzy and indefinite as if they were melting snow. Despite the mundane shelves of boxes and packages, I felt increasingly claustrophobic. My head thrummed with worry, compounded by the fast beating of my heart. I round a corner and, finally, locked eyes with an employee. His hair was short, fuzzy, eyes distant - as if he'd not even noticed me.
Approaching him was... difficult, somehow. It was impossible to point to a single reason; the fear and confusion, of course, were ever-present. My feet... they felt as if I were wading through mud. Simple movements were a challenge, legs weighed down with something sticky, viscous...
Cautiously I approached him, legs still working against me. He was holding a clipboard in one hand and a pen in the other, apparently marking something down from a row of chip bags; as for what I did not know, as the sheet of paper he was marking was clearly blank.
"Hello?" I asked, more skittish than usual. "I'm, uh, having... problems. Could you tell me w-which... aisle that is?"
I gestured towards the aisle with my cart still in it. The man blinked a few times, tilting his head as if he were confused.
"The... aisle. Which aisle is this?" I repeated.
With a backwards nod of his head, the man answered.
"You're really struggling."