Max was a good-looking kid, always was. Tall, slim, athletic body. Neatly trimmed brown hair, a handsome, chiseled face with a strong chin and high cheekbones. And just enough muscle and tone to look fit and strong, but not like he was pumped up with a ton of hot air like most muscleheads. Girls were attracted to him not only because he was attractive, but because he was smart, likable, friendly and down-to-Earth. With his looks and personality, he had the tools to go far, and most people assumed he would.
But Max wasn't going anywhere, and he knew it. He'd had four years of college but wasn't close to a degree. He'd changed majors twice, and although his grades were okay, he wasn't setting any worlds on fire. He'd started out in Engineering, but that only lasted three semesters. It was too damn hard and he could barely keep up. He switched to Geography, then a year later to Business. He handled the workload without a problem, but he found it all kind of boring. He was unmotivated, to say the least.
Max grew up in an upwardly mobile family that went from working class to middle class during his childhood years. His mom worked for a grocery chain and his dad was an auto mechanic. His father was very talented, worked hard and saved and eventually opened his own shop and employed four other mechanics. Max did his part too, worked in the shop throughout high school, and displayed as much talent as his old man, he could fix most anything. But his father wanted more for his son than working in an auto shop. He insisted that his son get an education. So off to college he went.
For four years, Max floundered around in college, getting so-so grades, partying, going to the games, chasing the girls. And as soon as each spring semester was over, he'd head straight to the beach, where he'd work hard and play hard all summer. He loved everything about the beach: swimming, surfing, the waves, the scenery, the sand between his toes, the hordes of bikini-clad chicks, the bars, the vibes. And it was at the beach, during the summer after his fourth year at the university, that he had an epiphany that would secure his future and change his life.
He was renting a condo with three other roommates, like he did every summer. It was an old complex in the oldest part of town on the barrier island, and it had seen many better days. Suddenly, one Thursday the refrigerator quit on them. The fridge wouldn't cool, the freezer wouldn't freeze. For four college kids, this was a catastrophe in the making. Sour food, warm beer, no ice? Heading into a weekend? Unacceptable.
Max called the office and the manager said she'd get somebody over there to fix it. Nobody came or even called him back. He called the office again Friday and was told she was working on it. The weekend came and went with no ice, spoiled food and warm beer. On Monday he called the office again, and was put on hold. He waited, ready to give the manager a piece of his mind when she came on the line. But he didn't have to raise hell because she was already madder than a wet hen. She went on a rant complaining about all of the lazy, incompetent people she'd called, and all of the messages she'd left, and all of the people who were either on vacation, or too busy, or had their truck in the shop, or were no longer in business, or whatever other lame excuses they had, and she was about to pull her hair out. How can I run a condo community if I can't get people to come do the work that is needed?, she said. And then she uttered the words that would alter Max's life. She said: "I swear to God, somebody could make a goddamn fortune in this town if they went into business fixing appliances and just answered their phone, called people back and showed up!"
Bingo!, Max thought. That's what I'll do.
All of the sudden it clicked. It all made sense now. He now knew how he could live at the beach, enjoy the lifestyle, and make a decent living too. He would own his own business servicing and repairing appliances. There were hundreds of condo complexes up and down the beach, large ones, small ones, miles of them. Plus thousands of homes and hotels. And they all had appliances. Washers, dryers, dishwashers, stoves, fridges, ovens, thousands of them, all models and makes. In a snap, Max was motivated. He had some money saved. He suddenly had a plan.
He did his homework. He found a tech school that offered a three month core appliance repair training course. It would begin in about a month in a city two hundred miles away. He signed up, moved there and rented himself a cheap room. He aced the course and by late autumn the school had placed him in a job with a local company. His plan was to work a few months with this company, learn on the job, save his money, then head to the beach, find a place to live and open for business.
It was easier than he thought. He had always been good at fixing things, and he was a quick study. He saw the same problems over and over and learned to diagnose and make repairs promptly and efficiently. Often he knew what to fix before he even got there, just based on the customer's description of the problem.
By March he was ready. He quit his job, went to the beach, rented a little bungalow off of the island. It was a small, two-bedroom place with a one-car garage; the garage would be his shop until he outgrew it. He got a second cell phone for the business, had his truck painted, had business cards and fliers printed up. He spent days driving up and down the beach highway, stopping into every office for every hotel, condo, subdivision, real estate broker and property management company he could find, chatting people up, dropping off his information, selling himself.
Maximal Appliance Repair
Prompt, Professional, Personal Service
The business name was a no-brainer. But he never imagined all of the services that he would end up providing, especially on the personal level. Being a good-looking, young entrepreneur would bring him fringe benefits he'd never dreamed of.
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The first couple of months were kind of slow, but Max could see the business gradually growing, and by the time the summer season kicked off he was seeing steady work and was getting callbacks from a few of the condo managers. He was paying his bills, enjoying the good life. He could surf in the morning, make his calls, and was usually done in time to catch happy hour at one of his local haunts.