Ella wasn't excited when Bruce Walker assigned her latest project. Being given a project by the Director should be a good thing, though initially being called to his office did get her blood pumping. As Director of Communications for The Trust Investment Fidelities Group, he was often tasked with 'changing the narrative.'
In this case, their CEO had not only been pulled over for DUI but had his naked babysitter next to him when the patrolman came up to the driver's door. At least she was 18...barely. It didn't help that his pants were under the passenger seat so that he mooned the patrolman trying to find his wallet...or that the naked girl (the daughter of the family's parish priest) was torn between covering herself up and trying to hide the 50 $20 bills. Then the picture they used for the story was from the patrolman's bodycam of the CEO's pale fat ass, blurred but still obvious. To make it worse, the story in the paper the next day was unfortunately placed. Just below was an article about the board awarding themselves $40 million in bonuses despite a stagnant first quarter. Needless to say, the stockholders and public weren't enthused with TIFG.
Bruce had to create positive vibes about the company and the upper executives. Perhaps human-interest stories to develop a feeling of sympathy for the corporation as a whole would work. At least he wasn't told to spin the ex-CEO's massively stupid mistake to make the man's behavior look acceptable. "We are an ethical company with good Christian values," the new CEO told him. "Find something to put into our internal e-mag to make the employees feel good about working for us. A series of stories, something to humanize the board members. You know how often these articles make it into the Living section of the local paper. We need good vibes and fast."
After a bull session, Bruce decided on a series of 'Behind the Suits' profiles dealing with the hurdles or trials all the C-Levels had to deal with to get where they are now. The initial name of the series was quickly shot down as the public had already seen enough of 'Beneath the Suits', at least one suit.
Ella Irish was the ideal choice. Fresh out of college, very bright, with an optimistic, flowery writing style, she was perfect. She was recently and happily married, small-framed, and though quite beautiful, wasn't busty like Terry or Laura. More than once, both Terry and Laura reported that they'd been approached by various directors and executives. The one man on the team was a terrific technical writer but not ideal for personal pieces. He prayed that even with their ex-CEO's recent indiscretions, the black mark on the company could soon be forgotten. He looked at the small redhead, "Something bothering you?" he asked.
Even though Ella knew the question was rhetorical, she nodded, "If I may, sir. Wouldn't any attempt at making the upper management look more human, and more sympathetic at a time like this look like...well, what it is? A blatant attempt to mask the horrendous PR scandal caused by our CEO?" she asked.
"Great point, we decided to make it look as if this were purely coincidental. This week's issue has a retraction saying something along these lines, 'The first of our new series, 'Behind the Suits' was pulled due to unforeseen circumstances. Stay tuned for the next installment in next week's issue.' Then, we'll start with the other execs and you'll do the new CEO last." He sat back challenging the 23-year-old girl to object further.
Ella nodded, though she knew nothing she wrote would change the way most employees felt upon watching the news and seeing their pantless, handcuffed CEO being shoved into the back of a police cruiser. Even she couldn't get the image of the pasty, extremely wide bare ass out of her head. She shuddered as she imagined the poor 100 lb. girl under the obese man. "With whom should I start?" she asked.
"Good," Bruce smiled. He pulled a sheet of paper out of his side drawer and handed it to the girl. "Marvin Davis, CFO. Then work your way down this list. Marvin has the best chance of eliciting a sympathetic response. He lost his wife of 35 years a couple of years ago. Then, Alan Wagner, COO. Mark Beottger, CMO...though he's extremely private. You'll need to find a way to get him to open up. Perhaps, discuss how he's at the top of your reporting chain...I don't know. You can see the names there. Read their bios and come up with a list of questions. I want to see everything you'll ask before you sit with them. Also, they are aware you'll be contacting them and that you'll be interviewing them at their homes. Make it as relaxing and as comfortable as you can. You think you can handle this?"
Ella nodded slowly, "One problem. I suppose I could Uber but I don't have a car. Billy and I have just one. Will the company reimburse me?"
Bruce smiled, "Easily solved. I'll arrange to get you a company vehicle. We have a contract with Ford and I'll get you set up with a Bronco Sport. Go over to Williams Ford on your way home, pick out the one you want and it's yours. I know you will nail this. Anything else?" he asked.
Ella smiled as she stood. 'This might not be the bandage over the wound they think it will be, but getting a company car? I will make this work,' she thought. "Yes, sir. I'll make the employees want to invite these guys for Thanksgiving," she smiled, waving the sheet of paper.
Bruce chuckled, "I'll take not flipping them off, but I know you are the best person for this."
* * *
Ella came into the apartment with a massive grin on her face. Billy looked at her questioningly. Without a word, she wiggled her finger at him and he followed her to the elevator. "Damn it, Ella. Where are we going? What's got you so happy?"
"Patience, grasshopper," she said in a perfect Master Po voice. She led her husband through the lobby and out to the parking lot. She stopped across from a line of cars, reached into her pocket (Yes. Her dress actually had pockets!!), and handed the key fob to Billy. "Press the unlock button," she smiled.
Billy looked confused then smiled, "You bought a car? Leased it?" He pressed the button and the beautiful, shiny, red Ford's lights flashed. "Wow! Where did you get the money?" he asked.
"Company car. I've got a new project that requires me to drive all over the city over the next few weeks and they got me a company car. Isn't it incredible? Come on, you can take it for a spin. It is so smooth and peppy," she said happily.
They drove around the city, Billy was impressed with the ride and after parking it, he nodded approvingly, "I like it. I like the color but it might have been nice of you to let me help you pick it out."
Ella nodded, "I thought about that but no time. My first appointment is up in Hudson Bend and I need to leave soon. I am writing a series of articles for the TFIG Gazette profiling the C-Level suits. I'm supposed to paint pretty pictures of them as God-fearing men...and I do mean men. They are all men, all white, all older. Not a diverse group. Anyhow, you know how bad the Walter Preston fuck-up was. Morale is down and Bruce wants me to humanize the board."
Billy laughed, "They could afford to buy their own PR...hell, they could buy most PR firms with the bonuses they got." Then he looked disappointed, "It's Friday night. Netflix night...I guess I'll watch one of my shows," he sighed. "Isn't Hudson Bend like 2 hours away?" he asked.