After Danica Patrick had been running the IndyCar series for seven years, she needed a new challenge -- as well as more attention to her brand. What better way to bring attention to yourself than do something no other woman was doing at the time? She decided to take a shot at running NASCAR and running with the boys.
After the 2011 IndyCar series ended, Danica went to her friend and longtime sponsor Bob Parsons, founder and owner of a popular website, and pitched her idea. He expressed his concern about the amount of money it would take and his doubts of her success. But he could also foresee the possible financial rewards of having Danica be the face of their company in a male-dominated sport. He suggested she come back the following week and make a pitch to the full board of directors.
She came to the board meeting prepared with facts, figures, even artist renderings of a car covered with the company brand. At the end of the presentation, the six men, along with Bob, flipped through the binder they had been given.
"Geez, I don't know," one director said scratching his chin. "That's a ton of money."
"But your ROI will be amazing!" Danica said confidently.
"We'd have to really stand out," another director said. "Like, totally blow the audience away."
"How much more different can you get than a woman racing NASCAR?!" Danica pleaded.
Another nodded. "True. But, if we're going to do this, I think we should have a total sex bomb out there. I mean, you're going to have an audience that's 90% male. I want their tongues wagging." The other men grumbled in agreement.
"Hey! I'm sexy! I mean, look at the commercials I've done for you! Totally sexy!"
The director waved his hand at her. "Don't get me wrong, Danica. You're cute and all. But..."
"Cute?! Hang on one second!" Danica peeled off her blazer and tossed it aside. She unbuttoned her white blouse down well past her modest cleavage .She reached behind her back, unclasped her bra and proceeded to twist and tugged until the lacy undergarment was out of her shirt and on the floor with her blazer. She smoothed her shirt and stood straight and tall. Her pointed nipples were suddenly poking at the silk shirt. "There! Sexy enough for you?"
"Well, uh, that's great and all," the board member stammered. "But -- don't take this the wrong way, Danica -- but you have no tits. Men like tits." The other members mumbled once again in agreement.
"Oh, how could I take that wrong?" she said sarcastically.
It was true. She was born with a beautiful face, luxurious, dark hair, and immense athleticism. She was born to race curves, but was not blessed with curves. Her tiny A-cups and 5' 2" frame made her look like a little girl, not a sexy bombshell.
"Would you be opposed to getting breast implants?" he asked.
"And dressing sexier?" another asked.
"Seriously?" Danica asked.
One director looked at the others. "Can her driving suit be a bikini or something?"
"No! My driver's suit cannot be a bikini! Jesus!"
"What about a spread in a men's magazine?" a board member asked of the others.
"Do what?!" she asked.
He continued as if she wasn't there. "I can see the headline." He ran his hand through the air. "'Danica Patrick Shows What's Under The Hood'." This excited the other men. "How about it, Danica? Why don't you strip and give us preview?"
"Are you fucking kidding me?!"
Bob shrugged his shoulders. "Do you want us to sponsor you?"
"Oh my God," she growled through gritted teeth.
I'll bet Dale Earnhardt never had to strip to get sponsored!
she thought to herself. "If I strip, I've got the sponsorship?"
"Strip and we'll talk," one man said forcefully.
I can't believe I'm about to do this! Fuck!
She threw daggers at the men with her eyes while she unbuttoned her blouse. The room went silent when the garment hit the floor. They watched intently as she reached behind her and unzipped her skirt. It slid down her toned legs and gathered at her high heels, revealing a lacy black g-string.
She stared at the men. "Happy now?"
"The panties," came the reply.
"Oh my God," she sighed. She paused before she finally slid the undergarment down her legs. She stood up straight and revealed a thin landing strip of dark hair above a shaved pussy. She placed her hands on her hips. "There," she said defiantly.
"Would you be willing to get implants?"
She looked down at her tiny breasts and cupped with.
I've always thought about doing it anyway.
"Sure, why not?"
The men nodded and smiled at each other.
"I don't know about anybody else, but I've got a fucking hard on!" one man laughed.
"Me, too!"
"Same here!"
"I could pound nails with mine!"
Bob, trying to keep the meeting on track, spoke up. "Danica, it's a lot of money. We'd be taking a big risk with this move of yours."
I need this!
"I'll tell you what. You horny motherfuckers all have hard ons, yes?" The group nodded. "I'll give every one of you a blow job if you'll give me the sponsorship."
The room filled with chatter. One man's voice raised over the noise.
"If we do this, we'll expect you to dress sexier. A lot sexier. You'll wear clothing provided by us, and only clothing provided by us."
"Fine."
"There are 36 races in a NASCAR season, correct?" Danica nodded her head. "You have to make a personal appearance for us every race weekend."
"That's fine."