Brooklyn
I walked into the beautiful but informal offices of ECA, or East Coast Airlines, as they were once known. I'd flown into Concord, North Carolina, on one of ECA's Boeing 737s to meet with the owner of that airplane, William Raymond Ogden, more commonly referred to as Billy-Ray.
At twenty-four, Billy-Ray had taken over the airline his grandfather had started after he'd returned from bombing raids over Germany in World War II, and over the next four years, he'd built it into a regional powerhouse. ECA owned the low-cost routes east of the Mississippi River, from Portland, Maine, to Miami, Florida, and now he was expanding west, adding routes to Las Vegas, Dallas, Houston, and, fortunately for me, Chicago, among other places.
Other low-cost carriers were quaking in their shoes because Billy-Ray had hit upon a potent combination of low cost and quality service. He'd taken what most considered a disadvantage, his small airplanes and out of the way airports, and turned it to his favor by catering to the casual and vacation traveler. Without the ability to spend a huge amount of money to upgrade his equipment or relocate to major airports, he'd instead focused on the quality of service. While ECA didn't offer the number of flights and options of the big, national, full-service carriers, ECA was renowned for its friendly customer service and its on-time arrival and departures.
My flight had been surprisingly pleasant for a budget airline. With no first or business class sections, ECA's plane was comfortable enough, using the extra room to provide slightly larger seats with more room than most airlines have in their main cabin. Having flown ECA for the first time, I could see the appeal, with everyone from booking to the flight staff exceptionally friendly, cheerful, and eager to please. I'd flown out of Rockford, Illinois, outside of Chicago, into Concord Regional, near Charlotte, and it was refreshing not having to battle the crowds of larger airports.
I found it interesting that when Billy-Ray traveled, he flew on the same flights as his customers, often walking up and down the aisle, chatting with passengers and asking for feedback. At twenty-eight, with his down-home southern charm and an acute business sense, he was becoming a media darling with the likes of Bill Gates, Steve Bezos, and Mark Zuckerberg, and his name, Billy-Ray, was becoming his moniker. If someone said 'Billy-Ray,' everyone who heard it assumed you were talking about William Raymond Ogden.
I approached the pretty receptionist sitting behind an elegant but simple desk. "I have an appointment with Mr. Ogden."
"Yes, Ms. Lancaster. Billy-Ray is expecting you. If you'll please wait just a moment." The woman touched something out of sight behind the desk. "Billy-Ray? Ms. Lancaster is here to see you." Her attention returned to me. "He's on his way."
"Thank you," I replied, impressed that the woman knew who I was on sight. The corporate culture at ECA really did seem to be focused entirely on making their customers feel welcomed.
I glanced around the office. The reception area wasn't large, but it was well appointed with deep red leather chairs that complimented the polished concrete floors, white walls, and tasteful artwork. The room was flooded with light from the large windows at the front, with another glass wall at the side that overlooked a much larger room full of busy employees with telephone headsets. Etched into the glass was the ECA catch phrase,
We Love to Take You Flying!
"Ms. Lancaster?" I turned in the direction of the voice. "Nice to finally meet you. I'm William Ogden, but you can call me Billy-Ray."
I took the offered hand. "Nice to meet you, Mr. Ogden."
"Billy-Ray," he corrected.
"Billy-Ray," I amended.
"Won't you come on back?" he asked, waving his hand to the back of the building. "Can I get you anything? Coffee? Water? Need to use the restroom?"
"No thank you."
He escorted me to his office. I had to force myself not to smile as I entered. The office matched the man. Billy-Ray was worth more than three billion dollars, and though his office was well appointed with quality furnishings, it was no larger than mine. He closed the door behind us and gestured to one of the comfortable guest chairs that fronted his desk, canting the chair slightly to the left and then standing with his hands on the back until I settled. I expected him to move behind the desk, but instead he turned the matching chair toward me slightly and took a seat.
"So, how does this work?" he asked.
"I'm going to spend the next several hours asking you a lot of questions. Some may seem very shallow, but the more honest with me you are, the better fit your companion will be."
"Shallow how?"
I smiled. "For example, do you prefer women with large breasts or small, brunettes, that sort of thing. I'm going to show you a selection of photos to help determine what body types, hair color, breast size, etc., you find attractive."
He blinked at me a couple of times. "I'm not sure that it matters."
I nodded. "If it truly doesn't matter, then that's fine, but if you do happen to prefer women with small breasts or large, then you should tell me so I can factor that into my selection process." I paused, and he looked decidedly uncomfortable. I smiled to try to put him at ease. "What you tell me will be totally confidential, and I'm not here to judge you. We all have our preferences. I like men who are taller than me, but not a lot taller, somewhere between five-ten and say six-one. I like them in this order, redheads, brunettes, and then blonds." I smiled again. "So, you see, we all have our preferences. If it makes you feel any better, I select companions based on your preferences from strong to weak. In other words, if you care more about a companion's personality over their appearance, I won't reject companions solely based on how they look."
He seemed to relax slightly. "That's good." He smiled. "Medium sized, and real."
I smiled again. "I can assume you'd like your companion to be female?"
He chuckled. "Yes. Let's get that right out in the open. If the companion is a dude, that's a deal breaker." He paused and became more serious. "Do you have a lot of demand for that... for same sex companions?"
"No. Occasionally it happens, and so far I've been successful in making a match, but by far my largest client group are men looking to be paired with a woman."
He sighed softly. "Understood. I'll be as honest with you as I can, but I've never done anything like this before."
I nodded. "Few have. The best advice I can give you is to not overthink things. If I ask a question and you have an immediate reaction, good or bad, you should probably go with that. Ideally, when you meet your companion for the first time, you should think she's one of the most beautiful women you've ever seen, and by the end of your time together, you'll be thinking she's perfect. Because I vet my companions as well, asking many of the same questions I'll be asking you, she should have the same reaction to you."
He nodded slowly. "I understand."
"Are you ready to begin?"
He nodded again. "I guess."
"I'd like to record our conversation, with your agreement, so I don't forget anything."
"And what happens to the recording?"
"After I've selected your companion, I destroy it because it's of no further use to me."
"Okay. I agree then."
I placed the recorder on the desk, nearer to him, because his answers were more important than how I asked him the question. "Okay. First, tell me about a woman you admire."
"Any woman?"
It was my turn to nod. "Any woman. Tell me what you like about her."
He paused for a moment and began to speak. "A few years back, we hired this woman. She was fresh out of high school and begging for a job, any job. She was the first person we hired after I took over. After only three weeks on the job, she asked to see me. She had a long list of complaints about how the call center was run, but she also had an equal number of solutions, and some ideas of her own." He smiled with the memory. "We made changes based on her recommendations and our customer satisfaction rating almost immediately started going up. She's the first shift supervisor of the call center now, and before long, I'm going to have to start looking over my shoulder or she'll be after my job."
I smiled while I did some quick math. This nameless woman might only be four years younger than Billy-Ray, but he was beaming like a proud parent. "What do you like about this woman?"
I listened as Billy-Ray told me the story of a young woman making good. She was a rape survivor and raising a little girl that had resulted from it. She'd come to ECA hat in hand begging for a job. He'd had no hand in hiring her, but she'd taken the opportunity and never looked back. As he talked, I made notes.
Willing to give people a chance to prove themselves
and
Likes people who don't see problems, but opportunities.
I spoke to Billy-Ray for a little over four hours. By the time I shook his hand and made my leave, I had a good sense of the man. He would be an easy fit. He was a true southern gentleman and a good man. Despite his homey ways and slow southern drawl, I knew he wasn't only a good businessman, but he also had a keen intellect and was good at reading people. It was hard to believe he needed my services, but sometimes even the best people needed a little help.
.
.