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CHAPTER 1
Advertising creative director Katrina Cole was on the cusp of a meltdown. Her department was under notice it was in danger of losing a $3.3 million account because the client was alleging the branding campaign was not working.
The agency counter-claimed that the Genuine Cowboy Belts Corporation (GCBC) was at fault, it's sales and marketing arms were responsible for sluggish sales.
That finger pointing was rejected by the client as 'standing too close to the wall while pissing', an insolent and unprofessional response that had to be explained to Katrina who never in her fifty-eight years stood to pee.
Executive director of GCBC Bryce B Jones decreed he'd give A-zone Advertising two months to drive a turnaround through branding otherwise the agency would lose the account.
Katrina hunched over her restaurant lunch complaining to the agency's director of smaller business Gary Jones. But as Gary was amid a divorce, it was not difficult to guess where his mind was lurking. He threw in a few 'that's too bad', 'that's so unfair', 'clients are so uncompromising' asides just to let Katrina know he was sympathetic.
While Katrina blathered on, Gary rudely called his departing wife to see if she could be more conciliatory in settlement proceedings but the answer was explicit: 'Get fucked'.
And then it happened.
Katrina had closed her mouth because Gary had left the table for the men's room. She watched as he bumped into a big guy and bounced off him. She heard Gary's apology from where she sat, but not good enough. The guy wanted to fight.
"I not suicidal, I don't want to fight you," Gary protested.
"Defend yourself asshole 'cos I'm about to smack you one," sneered the big guy.
Patrons around them pack-pedaled on their chairs and a waitress scuttled clear.
And then a redheaded lean guy with an awful haircut and wearing blue jeans and a dirty jeans jacket stood and grasped the big guy's ready-to-launch fist.
The big guy's face turned purple. "My hand, you're squashing my knuckles, they are about to break," he groaned.
"Is this over or do I have to pulp your face?"
"No it's over. I swear."
Gary came crab-like back to the table, keeping one eye on the square up.
"Did you see that?" he panted at Katrina.
"I sure am watching."
"He's your front man."
"I know, Son of Tarzan. Did you notice his belt Gary?"
"Yes," Gary said and added he'd get the hero over for a drink.
"Thank you for saving my boss's teeth," Katrina grinned. "What's your name?"
"Bluey Toohey," said the guy, sniffing.
"Cute name. Your accent isn't American?"
"Nah, Aussie. I come from The Territory out of Katherine, a few hundred short of Darwin.
Already lost in this conversation, Katrina asked, "A few hundred what?"
"Kilometers."
"Oh."
Bluey grinned. "You appear to be struggling ma'am, should I confined myself to American English?"
"Oh yes please, even close to it will be appreciated. My boss here is about to order you a drink. An Imperial Pale Ale style beer for you being an International Man I'd guess."
"On the button babe... er I mean that's a very correct assumption."
When Bluey had tasted his beer Katrina asked, "What are your plans for the next few weeks?"
"I'll drift down Texas way. I was born here in San Francisco. My mom married an Irishman name of Toohey and a year later I was born to expand them into a family and they moved to Sydney. Dad was in shipping. I stayed behind in Aussie when they left after dad won a new position and reared myself."
"God how old were you?"
"Fourteen. I went up north and became an assistant cook for a sugar cane-cutting crew and then headed out to work with cattle."
"So you really are a cowboy?"
"Most of my working life ma'am. Your interest suggests you have a job for me?"
"You not only look intelligent," Katrina smiled. "Come back to our office and see what we do. Don't worry we have beer there."
As soon as Katrina stepped into the room, her arm clasped in the crook of a guy's left arm and he had both hands hooked into his belt. the smarter people in Katrina's team knew they were looking at Action Man: Tarzan, Marlborough Man, Spiderman, whoever.
They broke out into spontaneous applause.
"Thanks guys," she beamed, "This is Bluey Toohey who comes from a few hundred short of Darwin."
Everyone looked blank.
"Darwin Australia. He is American born but is a genuine cowboy from a few hundred short of Darwin."
Everyone nodded as if they understood. The word cowboy certainly scored with them.
Bluey asked, " Do any of your really know where Darwin sits?"
The blank stares became evasive except for a well-shaped beauty with long brunette hair and sparkling green eyes who smiled and said, "It's just over 300 kilometers north-east of Katherine where my English girlfriend emigrated to teach school but she now resides in Adelaide."
"Correct, come and give me a big squeeze darling."
Lacey Joplin came up and gave him a big squeeze around the waist.
"God, you don't have an ounce of fat on you," she said, obviously impressed.
"I only eat and drink enough to keep alive and healthy ma'am. Guess why the bulk of American's are plump?"
"I wouldn't know," Lacey smiled.
Katrina seized control "Well enough of this and thank you for your exhibition of friendliness Lacey. Come into Gary's office Bluey. We need to talk."
An hour later Bluey walked out holding a beer in one hand a copy of his contract in the other. He'd signed on with the agency to film sixteen sixty-second ads during the next eight months, knowing it could take a day to a day and a half for filming and he'd be required to remain on standby ready for re-shooting any segment and even to shoot from scratch if the client rejected the clip totally. During the filming week he was required to be within two hours on-call of the film studio. As well as being paid big money, he might be required to make public appearances, be interviewed by magazine journalists and to appear on local or even network TV as part of his contractual duties.
Apart from squeezing out more money Bluey had negotiated that Lacey be appointed his 'minder'.
"Why?" Gary had demanded when that condition was presented.
"Because I don't know America and don't speak American and so if I'm required to get anywhere fast I'd be next to useless without a minder."
Katrina said Bluey made quite a point.
"Agreed, but not Lacey. She's too expensive, being a copywriter. You may have your choice of clerical assistants."
"No, I want Lacey. Give her a notebook with wireless connection for the Internet. Then she can work anywhere at any time."
"You know about notebooks and wireless and the Internet?"
"Yeah, I come from Aussie mate. We weigh cattle out in makeshift yards a hundred or more kilometers from the homestead and communicate weights and ID numbers back to the homestead office via a portable satellite dish and using a diesel generator."
"Huh?" said Gary, gob-smacked.
"Okay, let's do as Bluey wants Gary and I'll include Lacey in our planning and development concept group."
"Ah yes, good idea. Who's going to tell Lacey?"