Our Texas Hill Country wine tour plan had been to follow Route 290 from Fredericksburg to Austin. I had downloaded maps and winery guides, it's best to travel prepared for what you're looking for. Louie and I were heading into Fredericksburg about noon on another hot Texas day. I'd changed clothes in the car hoping to catch Louie's attention, and maybe I did. I put on a short blue skirt, white high sandals, and a white blouse combination with a long strapped white purse. Myself, it was about as good as I could look.
"This is strange," I said, as I was leafing through my Texas winery information. "Fredericksburg has its own AVA, but their AVA does not appear to have any vineyards. Maybe I'm not making sense out of this guide...there is only one winery listed for Fredericksburg, and they buy their grapes. How can Fredericksburg be an American Viticultural Area if there are no vineyards in the specific AVA?"
That sounded good. Louie always respected intelligent women.
"Don't try to figure the government out."
"Why not. Doesn't AVA mean something?"
"First off," Louie responded, "those 'viticultural area' designations are permits granted by Alcohol, Tobacco and Firearms. They don't guarantee anything, such as specific geographic boundaries, grape quality, yields, anything. It's not like France or Italy, it doesn't mean a controlled appellation. BATF is the bottom of the totem pole in Federal Law Enforcement. It's not that much of a surprise that no one checked the application to see if there were actual vineyards in Fredericksburg. You're correct, though, 'viticulture', to the rest of the world, does mean the growing and cultivation of wine grapes."
"So the Fredericksburg viticultural area is the inside of one winery building?"
"It could be."
"Then it's bull shit."
"Sheryl, you know better. Didn't you try to join the CIA? To obtain an AVA, in 1988, was as simple as complete the form and attach the fee."
Louie drove on and I remembered my days at the CIA training facility in Virginia. It was basically a 'try out' camp, and I didn't make the cut. Had I, how different my life would have been.
"I admit that I washed out of the CIA," I said, "and the bastards never gave me a reason. But anyway, calling Fredericksburg a separate AVA is a hollow boast, nothing more than a marketing ploy."
"We shall see. Maybe they're required to buy their grapes from the Texas Hill Country AVA, the two overlap, but the buyer will never know. There is a Federal requirement that, when using the AVA distinction on wines, eighty five percent of the grapes must be from the named AVA. There's a little more flexibility for single varietals, like a Chardonnay, it's seventy five percent. But to avoid the rules, most American wineries don't put 'AVA' on their labels. My other thought is that there may be home winemakers, maybe some small backyard vineyards within the AVA. It is confusing."
"Do you want to visit this 'no vineyard' winery?" I asked.
"Sure. It's close by, and so long as it's not one of those kit wine places like they have in Canada."
Next thing we were there, on Main Street, in Fredericksburg, at the Fredericksburg Winery. As advertised, this winery does not have any vineyards, and buys its grapes from a variety of sources. It was a fancy place, trimmed with dark wood wine bins that lined the walls, and the dark wood contrasted with the bright Texas sun outside. Louie studied the different wines on display while I thumbed through the winery's literature.
In many ways buying grapes is not a bad idea, if you live in an area where vinifera grapes are not grown. Louie and I had brought grapes into Ohio from California, some friends do it every year. Buying grapes eliminates the risk factors of farming. It's a bigger mistake, we've learned, to buy juice that has already been pressed, you don't know what you're getting. I had the impression that this winery was buying mostly Texas grapes, but, from their materials, I wasn't so sure. We certainly didn't go to Texas wine country to drink wine made from imported grapes.
As we browsed around the winery, the confusion continued. "I'm disappointed with this," Louie whispered to me, trying to keep his tone down. "These wines, these labels, with all this Texas historical pomp splattered everywhere, it doesn't give me or any other wine buyer a clue about the wine."
"It's a nice place, Louie, taste some wine and relax."
"These wines have names that someone made up, and labels that depict events. In my opinion, the label should first identify the wine inside the bottle, give its year and its place of production. Here, I need to work my way past the label to discover what the wine is. This place may make enough money to stay open, but because of these labels, its wines will never make it on the international market."
"Hold on," I said. "They have some Chardonnay, their wines are not all red, white or pink. Don't be too quick to judge. The wines may be good."
"They specialize in sweet grandma wines," Louie said, "maybe because the grapes are so much cheaper, and maybe because that's
what these folks drink. Myself, I'm not interested in their now fashionable attempts at jumping on the fine wine bandwagon, especially with a winery that buys grapes."
"Louie," I said, "maybe they don't care. These are sweet wines, designed for people who don't drink wine on an everyday basis. They're not trying to make a Latour or an Yquem."
The more I spoke the more frustrated Louie became.
"I don't know what they're trying to do," he said, "other than mask an inferior product. They shouldn't be allowed to call their fortified wine 'Port'. Some of these wines don't even say Texas on the label. Hell, this wine could be from Chile, and this other one with Hamburg on it, the juice may be purchased from Germany."
"Loosen up Louie. It's the same as music. Not everyone has the same taste. So far, the Texans I've seen seem to prefer beer and whiskey over fine wine."
"You're right again," he said, "though that means that they are not trying to make wine for my taste. I'm not interested. Let's find another winery to visit."
"Fine by me. I don't want to stand here and argue with you."
On that note, we left. Nearby on Main Street, there was a wine shop and supply store. In many ways it resembled a family hardware that, by chance, carried wine and supplies. In the back of the shop, the owner claimed to have a bottle of wine from every state in the United States, even Alaska. Louie didn't believe him, but he didn't argue the point. There are four U.S. states that have no commercial wineries. Then the owner showed this collection to us. So much for the Fredericksburg AVA. From their cooler, I bought a single bottle of Llano Chardonnay, mainly because it was chilled and that I'd heard of it. In a few minutes Fredericksburg was fading in the rear view mirror of the Mercury as Louie pointed the car onto Route 290 toward Austin.
After making sure we could not be seen, I discreetly opened the Llano Chardonnay and poured ourselves two glasses. America's different from state to state. In some states, namely Tennessee, not only can you drink in the car, there are bars that have drive through windows. In other states, an open alcoholic beverage can lead to a citation. So we were always careful, always assuming that there was some new prohibitionist regulation in effect. I had the maps out and I was trying to chart our next destination, and we were each relaxing.
"There's a Bell Mountain Estates winery about twenty miles north," I said. "Back and forth, that would be a forty mile deviation. The description reads that they actually grow fifty some acres of vines, and that all their wines are estate grown and bottled. Want to go there?"
"What type of grapes do they grow?"
"It's renowned for Cab Sav and Pinot Noir, or so it's claimed. And it was the first Texas AVA. What do you want to do?"
"This is the main wine route, let's stay on it for a while," Louie said. "We'll find other wineries. Anything close by?"
"Yes, Becker Vineyards."
"The same as the wine we had at the San Antonio restaurant?"
"I believe so."