As a cub reporter for the third largest agricultural newspaper in Tufton Flats, Iowa, I'm trained to keep my eyes open for a story, any story which might enlighten and provoke our readership of six hundred strong. You might even recognize my name if you're a fellow member of the fifth estate—it was I who in 1998 went undercover to penetrate the secret cabal of county fair judges which unethically gave the award for Best Holstein Calf to Artie Sampster three years running in exchange for free annual tune-ups of the head judge's Toyota Camry. I made many enemies the day that sordid tale was printed, but the brush with controversy only encouraged my lust for journalism. I wasn't ready for the big time, though, until last October, when I wandered into Lazy Eyes Grocery and Meats for my usual weekly food run, only to stumble across a story that I knew would soon have one-third of downtown Tufton Flats scrambling for every word I wrote.
I had already carted all the basic supplies necessary to sustain a single gal of twenty-six until her next paycheck—six cans of tomato soup, six cans of Calves-Be-Slim, six cans of wontons—when it struck me that I was almost out of cereal. Cereal to me is like the Koran to Cat Stevens, so I beat feet to the breakfast aisle and surveyed the fall line of offerings. Praisin' My Raisins was too sweet for my taste, Bran Francisco ("the Golden Gate Bridge to good colon health") was too insipid, and Eat Oats Like You Mean It was somehow intimidating. I had just about settled on a super-sized box of ever-dependable Lick-O's when I saw a cereal two feet to the left that riveted my reporter's keen gaze.
It was a very bland, plain rice cereal in an unassuming yellow box. The edible bits were of no particular shape or color. All in all, just another lame offering from some anonymous company committed to middle-of-the-road discount breakfast fare. But the name of the cereal—that was something different. It was called, simply, HOT WET CHOODLE.
Shell-shocked, I grabbed a box of the stuff and, leaving my cart behind, strode right up to Yimsy, the egg-shaped weekday cashier who occasionally had to be rushed to the hospital in mid-shift for swallowing her gum.
"Yimsy!" I said, thrusting the box in her face. "Did you have any idea this was on the shelf?"
"Well, it's cereal, ain't it?" she replied, a minty yet somehow tomblike odor gushing from her gob. "Where else would it be—up your butt?" She cackled knowingly.
"Never mind," I said testily. I was about to ask her to page Gus-Gus, the owner of Lazy Eyes, but then it occurred to me that the best thing to do was go straight to my office and make some phone calls. I didn't want anyone else muscling in on my story.
Now when I say "office", see, the thing is, right now I'm sharing a desk with a few of the guys from Distribution. Some would call them "paper delivery boys", but they're pretty mature for fourteen. Anyway, the phone works fine, and with my box of Hot Wet Choodle (contents sold by weight, not by volume) in hand, I dialed a 1-800 number that connected me with the consumer affairs department of the Profit Pusher General Product Corporation. After wading through various menu options, still staring in disbelief at the name of the cereal contrasted with the cartoon images of two perky elfin creatures hopping about on either side of the bowl depicted on the box, I finally got a customer service representative to pick up.
"Profit Pusher," the man said. "This is..."—he emitted a slight grunt for some reason—"...Curt."
"Hello, my name is Donna McTippit, and I'm a reporter for the Tufton Flats Herald-Newsulationist," I informed Curt. "I'd like to address the name of one of your breakfast cereals."
There was a slight pause, and I heard Curt shifting in his chair. Then he held the phone away from his mouth for a moment, muttering, "Don't stop now, Snookie, I'm real close!" to someone in the background. "Hello?" I said.
"Sorry, yes, ma'am, what is the name of the product in question?" Again he grunted and breathed in sharply.
"You're marketing a cereal called Hot Wet Choodle!" I said. "Do you realize how offensive that is to a woman like me?!"
"I'm afraid I don't understand, miss," said Curt before sighing blissfully for some strange reason. "How is that offensive exactly?"
I rolled my eyes. "I don't know what things are like in Salt Silo, Missouri," I said angrily, "but here in Iowa, you can't just go around referring to a woman's...
place...
so openly. I think our six hundred readers will be most interested in hearing about this affront!"
"Could you hold on for juuuuuust one second, Miss?" Curt asked, and before I could respond I heard the phone set down on a tabletop. After that, there came a "Holy JESUS, you can swallow a lot of funfoam!" from Curt, and then he instructed the girl in the room with him to "say the Pledge of Allegiance now....lemme see it spill out the sides of your mouth." He picked up the phone again. "I've just been talking with our legal department, miss," he lied.
"You have not!" I exclaimed. "You've been receiving oral sex on the other end of this phone!"
"Madam, please....if you agree not to run a story criticizing our company, we'll issue an immediate recall notice for the remaining boxes of Hot Wet Choodle."
"Not good enough," I countered. "This is going into the paper tomorrow." "Well, then," Curt said as I faintly heard his zipper being drawn upwards, "how about a coupon for three free boxes of StrawWOWberry Toast-B-Qs?" I paused. He really had me in a bind. This could be a truly huge story for me, and maybe even a chance to impress those pompous bigshots over at the Tufton Tribune and Lottery Watcher. But I had a tragic weakness for all the Toast-B-Q flavors, including BlueBURSTberry and ChocoCHOCOlate. "All right," I agreed, "but those boxes had better be off the shelf in this state and all other states within a week, and I'll expect that coupon FedExed to me."
"Very good, ma'am. Have an orgasmic day." With that, he hung up the phone. I'm sure he was satisfied in more ways that one, but I was not feeling so complete. Had I sacrificed my journalistic integrity somehow? I wasn't sure.
A victim of loneliness and a ravenous hunger for Toast-B-Q's, I went through my free boxes over the course of a long holiday weekend. I had always prided myself on keeping a nice trim figure, and I knew I'd have to start working those pounds off immediately, so I put on a sports bra and bicycle shorts and jogged down to Lazy Eyes for some kelp patties and bottled moisture—which has eighty percent less water than normal water! As usual, I was greeted with prurient stares from all the local single men, who gazed at my jiggling backside like they were watching a total lunar eclipse or the late innings of a Tufton Ticks game.
I knew I shouldn't have trusted myself to buy only health food, though, because naturally I wound up in the cereal aisle again like a junkie looking for a fix. The boxes of Hot Wet Choodle had been removed, I saw, so everything was back to normal. I took a small box of Four Grains and a Nut of Some Kind and headed for the checkout line. I stopped dead in my tracks when I passed a pyramidal display at the end of the aisle featuring a new, typically bland wheat cereal from Profit Pusher.
Yeah, bland as a Tufton Tuesday, except that the cereal was inexplicably called SHOVE THAT WANGIE INSIDE ME. The little elfin creatures were back, dancing around the bowl like demented....well, elves. EIGHT ESSENTIAL NUTRIENTS! one shouted in a cartoon balloon. YUM YUM YUMMY! yelled the other. I ran to the nearest pay phone, shrieking at the top of my lungs.
"Profit Pusher General Product Corporation, this is Helen," answered a pleasant-sounding young woman after I had punched in an interminable sequence of ones, twos, threes, and pound signs.
"Yes, I need to complain yet again about the name of a new cereal!" I said loudly. "I'm an important reporter and you people have gone over the line!" "I understand, ma'am," Helen said. "I'll be happy to assist you. To better help in this matter, I'm going to need a bit of information from you, is that okay?" "Sure sure," I told her. "But then I'm going to need the name of the CEO!" "Certainly," Helen said soothingly. "Can I have your name please?"
"Donna McLudlow McTippit."
"And where are you calling from, Ms. McTippit?"
"Tufton Flats, Iowa, fifty-five miles east of West Lemon City."
"And what, may I ask, are you wearing?"
"A sports bra and bicycle shor—wait a second, why do you need to know THAT?" I asked in disbelief.
"Just for a mental image, sweetie," Helen the Operator told me, in a lower voice than she had started the conversation with. "Mmm, I bet your caboose looks amazing in those shorts. Is the sports bra nice and snug against your bulbs?"
"Why yes it is, Helen, and you're going to see just HOW snug when I fly up there to demand to speak to whoever's in charge of that nuthouse you call a company!"