Females are a tad more complex than males, in a sexual sense. The most prominent sexually selected attribute women exhibit appears to be breasts (while other primates have breasts, most of them tend to physically morph into features indistinguishable from their male counterparts when not in the stage of nursing children). As a result of the long gestation and weaning period of human offspring, females are far more selective when it comes to sex.
They also exhibit an interesting attribute that is seen in some (but not all) of the other great apes. This attribute is called occult ovulation. It basically means that the human female is highly skilled at hiding (not only from males, but her own conscious mind) the exact times at which her body will be capable of fertilization. This attribute helps the female obscure paternity from males, and in conjunction with other factors, allows her to more actively select paternity for her offspring from sexual partners.
Another fascinating, though not entirely explainable phenomenon is called cervical tenting. Cervical tenting occurs when a woman achieves orgasm. At that point, the cervical opening assumes a shape that looks a bit like an elephant trunk, and functions as a straw, and with each contraction it angles down into the vagina and sucks up either vaginal fluid (which is acidic and, once incorporated into the cervical mucus, will reduce the likelihood of fertilization) or, if it present, sperm (increasing the chances of fertilization).
Ultimate motivations:
Men, who in promiscuous situations have only nominal assurance of paternity, and have little invested in child bearing, have a tendency to mate with as many females as possible (in order to assure maximum replication of their genes). Monogamous situations, which seem to occur as humans achieve longer lifespans, change this formula a bit, as paternity is more clearly assured, and the male has more to gain by investing resources into his progeny. In such situations the male becomes more heavily invested in child rearing, and less inclined to engage in promiscuous behavior (though one would expect vestigial urges to remain).
Females are assured of genetic relatedness to their offspring, regardless of the sexual conventions of her culture. As previously mentioned, long periods of gestation combined with protracted periods of nursing make the female highly invested in selecting the proper male to father her offspring. Highly promiscuous societies like the Canela appear to obscure paternity in an effort to build social cohesion and discourage infanticidal urges and the like. In monogamous societies, the female still has motivation to "cheat." This urge is demonstrated in many other animals including certain birds previously assumed to be monagmous, that frequently "cheat," when possible, to procure superior sperm for fertilization. The logic behind this motivation is rooted in the female's guaranteed genetic relatedness. In either monogamous or promiscuous situations, the female's optimal strategy is to attempt to find the best possible sperm donor, in conjunction with the best possible provider (not necessarily the same individuals) to support her family.
Conclusions:
Putting moral judgments aside, it is important to realize the causation of our various urges. Ultimate "happiness", inasmuch as happiness is defined as satiating all of one's desires, is rarely achieved. In both promiscuous and monogamous societies various natural urges are suppressed. In the former type of society, jealousy is "evil" and is punished as such. In the latter type, promiscuity is "evil" and likewise punished. Obviously there are individuals able to transcend cultural limitations in either case, but these are exceptions to the rule. What is important to understand here is that these proximal urges are rooted in a single, logical genetic imperative. This seems rather simple, but it has dramatic implications when it comes to morality.